Converged TV
Transform New Viewing Habits into Fuel for Growth
It’s not news that TV is changing, but that opens up fresh opportunities to connect with your audiences on the biggest screen in the house (and many smaller ones). We take a converged approach to linear TV, CTV, and OTT to fuel both brand growth and short-term performance.
From Complexity to Accountability
TV is getting more complex, but that doesn’t need to be a headache. We separate the signal from the noise to unlock deep insights into your audiences and their media habits, then deliver a precision-tuned media plan that fits your brand, audience, and business goals.
One Message, Many Channels
Take advantage of the reach and scale of linear TV and CTV’s more sophisticated targeting using custom-built audience segments. Our deep partnerships with key platforms like YouTube, The Trade Desk, streamers, and linear networks give you first-mover access to advantageous rates and premium ad inventory while our expert team leverages AI-enhanced tools to rigorously evaluate ROI across creative, media mix, and more.
Connected TV
Unlock incremental reach as TV continues to evolve with innovations like interactive ads and household-level targeting.
Linear TV
Discover new value in traditional cable and broadcast TV through a multi-dimensional strategy combining creative ads and smart placements.
Over-the-Top (OTT)
Reach your audience on their phone, tablet, and laptop using dynamic creative optimization and cross-device campaigns to tell your story on every device.
Unleash the full potential of TV with industry partnerships.
Connect Across the Customer Journey with Full-Funnel Services
You want new customers, brand lift, market share, and more. We build campaigns that target your specific business outcomes and pursue them relentlessly, with AI-powered optimization that makes each dollar more effective than the last.
Case Study
Winning Market Share with a Smarter TV Strategy for Anytime Fitness
Anytime Fitness partnered with Wpromote to supercharge upper-funnel awareness and stand out in a highly competitive category by leaning into premium TV environments. By activating a differentiated, heart-forward creative message across CTV, linear TV, and key streaming partners like ESPN and Twitch, the brand connected with audiences earlier in their journey and redefined its position in the market. This audience-centric approach helped Anytime Fitness outsmart—not outspend—the competition during peak New Year demand.
Increase in share of voice
Increase in lead volume
Partnering with Wpromote has been game-changing for our team and business.
The audience-centric approach and innovative media strategies we’ve built together have boosted our brand awareness and consideration along with lead generation efficiency and volume in a competitive category.
Tyler Igou
Director of Marketing, Purpose Brands
Polaris IQ Measure. Benchmark. Optimize.
Polaris IQ is pulling back the curtain on a new era of integrated CTV. Our AI-native platform gathers your marketing data into a transparent, omnichannel source of truth that powers both creativity and accountability.
Power when you want it.
Take control of your data and your insights with full self-serve access to the cutting-edge toolkit of Polaris IQ, including media mix modeling, AI-powered creative audits, and much more.
Guidance when you need it.
From the insider advantage of platform partnerships to innovative AI-powered solutions, our team of experts keeps every dollar accountable and makes sure your brand is always driving the conversation.
The Latest Marketing Insights
Frequently Asked Questions
Learn More About CTV
What platforms, publishers, or inventory sources does Wpromote leverage for CTV?
We give you access to the CTV ecosystem at its fullest. That means premium partnerships across major platforms like Hulu, Peacock, and YouTube, as well as direct publisher relationships, programmatic marketplaces, and exclusive inventory deals you can’t unlock on your own. Our team builds the right mix of inventory for your brand to maximize reach, efficiency, and performance, while keeping your ads in front of the audiences that matter most.
How can Wpromote help reach the right audiences through CTV?
Wpromote combines the power of premium CTV inventory with data-driven targeting to ensure your ads reach the audiences that actually move the needle for your brand. By layering first-party data, behavioral insights, and cross-device tracking, we pinpoint high-value households and decision-makers instead of relying on broad demographic buys. Our team continuously optimizes campaigns in real time so you’re not just driving impressions, you’re connecting with the right people at the right moment, and turning attention into measurable business results.
What targeting capabilities are available with CTV compared to linear TV?
Unlike linear TV, which relies on demographic proxies and broad buys, CTV offers granular targeting built for today’s customer journey. We can layer first-party data, third-party audience segments, contextual targeting, geographic filters, and even real-time behavioral signals to ensure your ad spend works harder. That means fewer wasted impressions, more personalized messaging, and campaigns that are continuously optimized toward ROI, not just reach.
Ready to Make TV a Performance Channel?
