Retail Media
Put your brand at the center of the action
These days, retailers like Walmart and Amazon are much more than transaction points; they’re platforms where consumers explore, research, and compare. We help your brand stand out, get discovered, and drive conversions by maximizing the impact of every touchpoint.
Don’t let your competitors capture the decision point.
Search engines are no longer the first stop for research for many consumers; instead, they head straight to ecommerce retail platforms like Amazon. Retail media gives you a whole new set of touchpoints within these platforms; we bring a whole new set of best practices to understand for bidding, placements, and creative.
Data Is Your Retail Media Differentiator
Bring your message anywhere your customers are discovering, discussing, or deciding. We start with a story that makes your brand irresistible and build it into a unified customer journey across retail media, socials, SERPs, and beyond. Then, we deploy our Polaris data platform to track, validate, and optimize your media mix in real time, across every channel.
Product Detail Page Optimization
We optimize every product detail page to match platform best practices and make sure your product ends up where it belongs: in your customers’ results page.
Channel Monitoring & Support
You’re never alone in this. Our specialists bring a deep understanding of your retail media channels, from Amazon to Instacart and beyond.
Competitor & Category Analysis
Understand your industry in a whole new way with Polaris IQ Benchmark Explorer: AI-powered intel on the trends moving your category and your competition.
Catalog Management
Successful retail media campaigns start with a clean, well-organized catalog that helps the platform match every product to the right customer. (Don’t worry, we can handle that.)
Sales & Inventory Forecasting
Harness the power of machine learning to find the patterns in your data and get ahead of your biggest opportunities.
Reporting & Measurement
Track every element of your retail media campaigns in Polaris IQ, with self-serve reporting that puts all the insights you need at your fingertips.
Our Wpromote team leveraged a full-funnel strategy and Amazon’s marketing tools to ensure we saw significant results at scale.
Alyssa Scenters
Digital Marketing Manager, Amazon, ACCO Brands
The New Way Forward for Retail Media
Fed up with siloed, fragmented media strategies that make channel alignment and attribution a constant struggle? Our retail media experts wrangle the chaos into a clear, accountable, growth-focused plan.
Unified Media Planning
Own the entire path to purchase with our integrated, full-funnel media mix planning that covers every touchpoint and ensures you’re not leaving options on the table.
Omnichannel Intelligence
Get a single source of truth for business lift analysis, creative optimization, halo effects, and more through Polaris IQ’s omnichannel analysis and measurement solutions.
Unsiloed Operations
Tear down the walls holding back your marketing! We work seamlessly across departments and keep national brand, DTC, and retail teams laser-focused on the same goals.
Case Study
Breaking Records on Amazon for KidKraft
KidKraft needed to grow brand awareness and drive revenue while outmaneuvering the competition. Wpromote identified a significant opportunity to restructure their Amazon strategy and take full advantage of the channel, shifting focus from product-based decisions to keyword-based decisions. The result? Record-breaking results every quarter since launch.
Ad attributable sales
New-to-brand orders
Polaris IQ
Retail Media Results, Powered By a Single Source of Truth
When you’re challenging the norm, accountability is paramount. That’s why we built Polaris IQ: an AI-native source-of-truth platform that puts all of your marketing data in one place, including retail media.
Power when you want it.
Your Polaris IQ experience is fully self-serve, with access to your data whenever you need it—plus AI-integrated tools for media mix modeling, creative audits, anomaly detection, and beyond.
Guidance when you need it.
Retail media is one of your most powerful customer acquisition tools. To get the most out of it, you need standard-setting AI tools plus creative humans determined to push the boundaries.
The Latest Marketing Insights
Frequently Asked Questions
Learn More About Retail Media
What are retail media networks?
Retail media networks (RMNs) are advertising networks driven by retail data, including native advertising platforms like Amazon Advertising and Walmart Connect. They sell ad placements on their associated ecommerce platforms and on the open web, using their wealth of first-party data to deliver sophisticated targeting options for advertisers, allowing your brand to influence audiences at critical points in their buying journey.
How can Wpromote help my brand maximize ROI on platforms like Amazon, Walmart, and Target?
Wpromote engineers retail media campaigns for growth. Our team leverages deep partnerships with major retail platforms to unlock exclusive insights, beta opportunities, and advanced targeting capabilities that put your brand ahead of competitors. By combining AI-driven insights with expert human strategy, we ensure every dollar is working harder: from driving incremental sales and improving share of shelf to protecting profitability and long-term customer value.
How does Wpromote balance retail media spend with other paid media channels to avoid oversaturation?
Retail media doesn’t exist in a silo, and neither should your budget. We take a holistic, cross-channel approach that evaluates how retail media fits into your larger marketing mix. By mapping campaigns to the full customer journey, from awareness through conversion, we allocate spend where it will have the greatest impact, whether that’s retail, paid social, search, or beyond. We continuously test, measure, and reallocate investments, so you’re not just spending more, you’re spending smarter, without oversaturating any single channel.
Ready to Steal Market Share with Retail Media?
