Zenni is a truly disruptive brand: selling the same high quality prescription glasses you get from your optometrist at a fraction of a price: a shocking $6.95. They are poised to become the world’s largest seller of prescription glasses and accessories.
Wpromote first integrated strategy across all digital marketing channels, including paid search, content marketing, social media, display advertising, email marketing, and SEO. These channels combined generated results greater than the sum of their parts.
Even though the holiday season is not traditionally a peak time for the eyeglasses industry, Wpromote’s strategy was to leverage the busy shopping season to build Zenni’s brand awareness and presence, as well as drive record sales.
Zenni is built around fun, playfulness, and fashion, and a new paradigm where you can treat glasses like shoes: have a pair for every outfit or mood. To match this brand aesthetic, we crafted a cohesive, multi-channel content strategy to grow awareness, build buzz, and drive direct sales.
“Winning the US Search Awards Best Integrated Campaign proves that Wpromote still is the best agency for Zenni. They’ve given us incredible returns on our investments quarter-over-quarter, year-over-year.”
With extensive planning that generated an 82% growth in revenue and a 102% growth in sales volume year-over-year.
Related to creative efforts improved, including time-to-second purchase, cart size, conversion rate, and lifetime value.
Continued despite significant rise in both campaign spend and aggressiveness.