ZENNI OPTICAL’S ROAD TO BECOMING #1

Zenni is a truly disruptive brand: selling the same high quality prescription glasses you get from your optometrist at a fraction of a price: a shocking $6.95. They are poised to become the world’s largest seller of prescription glasses and accessories.

Zenni’s Business Goals:

  • Create engaging, fun, fashion- centric content to generate buzz and drive sales.
  • Increase campaign efficiency while growing overall campaign results.

WHAT WE DID

Integrated Marketing Strategies Supercharge Zenni’s Results.

Wpromote first integrated strategy across all digital marketing channels, including paid search, content marketing, social media, display advertising, email marketing, and SEO. These channels combined generated results greater than the sum of their parts.

BTGO Promotion Dominated Cyber Monday.

Even though the holiday season is not traditionally a peak time for the eyeglasses industry, Wpromote’s strategy was to leverage the busy shopping season to build Zenni’s brand awareness and presence, as well as drive record sales.

Continuously Adapting Content Strategy Keeps Brand Fresh.

Zenni is built around fun, playfulness, and fashion, and a new paradigm where you can treat glasses like shoes: have a pair for every outfit or mood. To match this brand aesthetic, we crafted a cohesive, multi-channel content strategy to grow awareness, build buzz, and drive direct sales.



“Winning the US Search Awards Best Integrated Campaign proves that Wpromote still is the best agency for Zenni. They’ve given us incredible returns on our investments quarter-over-quarter, year-over-year.”

David Varnai, Ecommerce Marketing Manager

WHAT WE ACHIEVED

DOMINATED THE HOLIDAYS

With extensive planning that generated an 82% growth in revenue and a 102% growth in sales volume year-over-year.

GROWTH ACROSS KEY METRICS

Related to creative efforts improved, including time-to-second purchase, cart size, conversion rate, and lifetime value.

OVERALL ROI INCREASE

Continued despite significant rise in both campaign spend and aggressiveness.

YoY Black Friday/Cyber Monday Results

Zenni Optical’s transactions increased 250% during a seven-day period (cyber week 2011 vs cyber week 2014), when Wpromote began managing their online marketing campaign.

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling toll-free at 866.977.6668 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

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