Xero, an international accounting software company based out of New Zealand, already enjoyed online marketing prominence in their home country, as well as the UK and Australia. When they wanted to establish online leadership in the US, however, they knew they’d need the help of an expert online marketing agency: Wpromote.
Wpromote started by making technical on-site optimizations specifically tailored to the needs of Xero’s international site. These improvements would allow search engines better access for crawling while ensuring the site displayed consistently and well across different regions.
Wpromote helped Xero develop relevant content initiatives to improve their site’s content profile while also leveraging creative off-site initiatives. These two efforts combined helped build brand awareness globally, especially in the US, and increased the site’s authority with the search engines. We also targeted keywords that had a high appeal to US searchers, creating and growing a whole new US audience for Xero.
Significantly in the US, as well as providing a lift worldwide.
Were achieved for high-volume search keywords as Xero moved from no rank to top 1-3 ranking positions.
Including page speed and authoritative linking domains.