TUMI - CARRYING SOCIAL TO THE NEXT LEVEL

TUMI engaged Wpromote to leverage social audience insights and deploy a focused content marketing strategy. This would introduce the brand to new audiences and expand its mind-share and online footprint.

TUMI’s Business Goals:

  • Expand the market of engaged buyers to younger, upscale professionals.
  • Drive immediate commerce while building brand equity for next-generation customers and evangelists.

WHAT WE DID

Found Ideal Audience & Targeting

Utilizing Wpromote’s social insight analysis, we identified brands, locations, and activities that TUMI customers and fans engage with in order to develop comprehensive audience profiles.

Leveraged Conversations Already Happening

With these profiles in hand, we developed content and social engagement strategies to tap into these interests and leverage conversations already happening online. This resulted in creating strong, relevant associations with the TUMI brand.

Testing Resulted In The Perfect Ad Strategy

Wpromote tested a number of different Facebook and YouTube advertisements to find the optimal mix of messaging, timing, and strategy for TUMI.

“Our working relationship with Wpromote has been both positive and seamless. Our Account Executive has been instrumental in helping us surpass our goals for social fan growth, building brand awareness and achieving optimal performance metrics by different measurements (CTR, CPM, and CPL).”

Parise Sellitti, Director of Public Relations

WHAT WE ACHIEVED

ENGAGED WITH TUMI’S IDEAL CUSTOMER

We engaged with large segments of TUMI’s ideal “next generation customer”, creating positive brand association, widespread engagement, and genuine conversations.

600% INCREASE IN FACEBOOK FANS

TUMI’s goal was to double their fan base in six months. Wpromote actually tripled that number, increasing TUMI’s Facebook fans by 600%.

50% DROP IN COST PER ENGAGEMENT

Because this content and interest-based strategy is founded on genuine organic engagement, the effective cost-per-engagement dropped dramatically, by over 50%.

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling toll-free at 866.977.6668 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

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