WHY TOMS CHOSE WPROMOTE AS THE RIGHT FIT

Wpromote helped TOMS orchestrate a complex, international website upgrade and platform migration with the explicit goal of maintaining extensive SEO rankings and organic footprint, traffic and revenue.

TOMS’ Business Goals:

  • Preserve extensive organic rankings during a delicate site migration process.
  • Begin aggressive initiative to rank for competitive non-brand keywords in addition to the brand staples.
  • Simultaneously test multiple homepages for best performing version and optimize accordingly.

WHAT WE DID

Wpromote Spearheaded A Huge Site Migration For TOMS Without A Hitch.

Wpromote performed its SEO and site migration responsibilities to levels beyond what TOMS expected. Due to a national TV commercial, the TOMS website was experiencing a massive increase in visitors, which Wpromote worked to extract maximum SEO benefit from.

Multiple homepage URLs were created while avoiding canonicalization issues. Other critical site tasks completed were performing server testing, detailed URL mapping, and creating a backup and security protocol.

Finally, Wpromote launched a comprehensive link building campaign through strategic outreach and badging initiatives to gain more authority and better rankings in the search engines.

“If you are looking for help with your SEO and PPC, I highly recommend that you speak with Wpromote. Their technical knowledge and commitment to service makes them an ideal partner.”

Blake Mycoskie, Founder & Chief Shoe Giver

WHAT WE ACHIEVED

#1

Achieved #1 rankings for brand and non-brand terms.

RANKINGS

Preserved all original organic rankings, as well as adding value with strategic link building throughout the site migration.

1,000%

TOMS saw a daily traffic peak of over 115,000 unique visitors, a 1,000% increase!

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling toll-free at 866.977.6668 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

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866.977.6668