QLIK – A MULTI-FACETED GLOBAL CAMPAIGN FOR A LEADING B2B BRAND

When Qlik needed a partner with both the depth of knowledge and scope of bandwidth to help them achieve their lofty goals as a newly public global company in an incredibly competitive space, they turned to Wpromote.

Qlik’s Business Goals:

  • Produce high-quality, low-cost leads while improving international budget allocations.
  • Scale campaigns within a set budget and maximize both ROI and traffic.

WHAT WE DID

Keyword Optimization Makes The Difference.

Aggressively overhauling Qlik’s existing search program was the first and largest goal. Keywords for the campaign were revamped as terms were modified based on keyword research, negative keywords were added, and bids were adjusted. Ad copy was rewritten to follow best practices and broken sitelink extensions were fixed.

Clear Reporting Helps Cut Costs.

Second was improving Qlik’s international budget allocations, which was managed through the implementation of customized reporting. Wpromote provided performance evaluations country by country across the globe and was successfully able to suggest reallocations of budgets to increase efficiency of spend.

Growing Brand Awareness Through User Engagement.

Third, Wpromote built brand awareness worldwide through the creation and dissemination of off-site SEO content. Leveraging our internal network as well as our content creation abilities, we added Qlik to the industry conversation through links and social engagement.

WHAT WE ACHIEVED

Qlik saw improvements in all of their goal areas. Brand awareness grew significantly across the world as Qlik cut costs and saw a dramatic increase in quality leads.

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling toll-free at 866.977.6668 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

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