PETFLOW – MAKING WAVES IN AN INDUSTRY OF 800LB GORILLAS

As a newly-established online pet food delivery service, PetFlow needed a digital Commerce agency that could maximize their marketing efforts, lower their ad spend, and leapfrog their competition and ultimately compete head to head with industry stalwarts many times their size.

PetFlow’s Business Goals:

  • Lower cost of customer acquisition while maximizing life-time value and growing total volume dramatically.
  • Fully and seamlessly integrate all their products and services into their digital marketing.

WHAT WE DID

Reduce Spend By Optimizing Keyword Lists.

Leveraging our paid search expertise, we developed two separate PPC ad campaigns in order to improve targeting and optimize keyword lists. This would help PetFlow better identify and tap into their consumer base while reducing wasteful ad spend.

Great Landing Pages Engage Customers.

Landing pages were redesigned to capture new customers and drive them into the conversion funnel. To ensure that CPA was now on target, Wpromote set up detailed revenue tracking using a custom tracking pixel.

Talking To Your Audience Wins Brand Loyalty.

Wpromote took on PetFlow’s organic search, weaving new SEO strategies with existing paid search efforts for a more fully integrated campaign. This campaign was then tied to their social media, providing greater leverage for each channel and increasing engagement with PetFlow’s audiences.

“Both Wpromote’s team and their results are second-to-none and I would recommend them highly to anyone looking to maximize their online marketing results. In just 90 days, they lowered our cost per acquisition while increasing total volume, eclipsing our campaign goals.”

Alex Zhardanovsky, Co-Founder

WHAT WE ACHIEVED

56%

Decrease in CPA achieved through consistent and granular reporting, along with more efficient ad spending.

36%

Average increase in conversions thanks to optimizations across paid and organic search.

ROI

Saw a positive shift across all other online channels due to quarter-over-quarter gains made in paid search.

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling toll-free at 866.977.6668 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

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