DEVELOPING ZENNI OPTICAL’S SOCIAL CUSTOMER SERVICE WITH CONTENT MARKETING

When it came to customer-focused content, Zenni Optical had two goals: find a straightforward and shareable way of answering questions on social media, and create content that fans would truly enjoy. Wpromote met both needs at once with a simple idea: a series of instructional yet entertaining infographics.

Zenni's Content Goals:

  • Create useful tools for answering everyday questions that customers could easily engage with.
  • Gain authority and create conversation around topics helpful to Zenni customers.
  • Utilize owned channels for content dissemination that would drive sales.

WHAT WE DID

Focused On Topics That Were Both Helpful & Highly Shareable.

We started by researching opportunities for content creation that could have the dual purpose of being highly shareable through social media and also being customer service tools to help answer everyday questions.

Unique & Engaging Infographics Were Researched & Created.

After arriving at a series of topics that had the most potential, Wpromote’s creative team set about crafting what would become the art and copy of three infographics that would be released once a month over three months.

Email & Social Media Marketing Helped Distribute Content.

Once the design was finalized, Wpromote’s distribution, email, and social teams coordinated individual launch plans for each graphic. Through influencer outreach, social media dissemination, and email blasts, the infographics connected with a massive online audience and translated into incredible exposure and sales for the online eyewear manufacturer.

WHAT WE ACHIEVED

The strategy of continued, useful content production and amplification through infographics was a massive success. Zenni was able to establish authority with a whole new audience while engaging their existing customers with new and valuable information that created brand loyalty.

Thanks largely to Wpromote’s efforts, Zenni Optical is now at the forefront of the Ecommerce content marketing space.

3,577

Likes, Tweets, & Shares

799k

impressions

100+

tracked placements with links

$104k

total revenue

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

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Sincerely,

The Wpromote Team

Wpromote, Inc.
2100 E. Grand Ave. First Floor El Segundo, CA 90245
866.977.6668