STRIKING ECOMMERCE GOLD FOR BOOKPAL WITH EMAIL MARKETING

BookPal, a leading e-tailer in selling bulk books, wanted to propel their email marketing program to new heights while simultaneously promoting their newest initiative: ebooks. They needed a masterful email marketing campaign, and hired Wpromote to develop and manage it for them.

BookPal’s Business Goals:

  • Engage past and lost customers with new content to win them back.
  • Increase revenue through email marketing in a measurable way.

WHAT WE DID

Aesthetically Pleasing Emails Increase Subscriber Enjoyment & Engagement.

Wpromote developed a three-pronged email marketing strategy to launch BookPal’s new campaign and boost their overall email ROI. First was the building phase, wherein we focused on getting new emails designed and set up as well as making sure subscriber lists, data feeds, and email schedules were in order.

A Captivating Welcome Series Creates Subscriber Loyalty.

Second was the informing phase, where we developed a complex, four-step welcome series of emails in order to gain loyalty from subscribers and keep BookPal’s brand top of mind. Welcome series emails were completely redesigned to be more aesthetically appealing and thus more engaging.

An Organized Email Workflow Helps Ensure Tailored Messaging.

Third and last was the spike phase. After the groundwork for the email campaign was established, we began looking for new ways to expand reach through personalized emails. We devised a custom workflow in Bronto for all of BookPal’s needs, ensuring tailored messaging that kept subscribers happy and engaged.

WHAT WE ACHIEVED

156%

SURGE IN REVENUE MOM

604%

SPIKE IN ROI MOM

140%

Increase in transactions mom

30%

Rise in site visits

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling toll-free at 866.977.6668 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

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