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Case Studies
PPC Management Case Study: Zenni
Increasing Revenue Through Campaign Restructuring And Integrated Management
Zenni was looking for a single agency to manage their PPC and Media Buying campaigns, and came to Wpromote with the ultimate goal of
increasing revenue month over month. Through comprehensive campaign restructuring and integrated management, Zenni’s newly
restructured and expanded campaigns hit the ground running with overwhelming success. In just two months Zenni doubled their
ROI from paid search in Google. Zenni’s overall goal of achieving increased revenue month to month was shattered. Revenue from
Google alone increased by 159%, while revenue from MSN increased by 113%.
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PPC Management Case Study: Nox Edge
New Initiatives In Google’s Display Network Show Conversion Increase
Nox Edge needed the help of an agency to find new areas and techniques available to grow their campaign and sales volume
without changing their acquisition cost. By expanding their search terms and optimizing their existing PPC campaign, we
increased total conversions by more than 50% in their first 4 months. Testing out new initiatives, such as display and
retargeting, also attributed to a significant number of conversions. Through expert management we were able to increase
display conversions by a whopping 140% and retargeting ads brought back an astonishing 12,000 visitors to their site.
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SEO Case Study: TOMS
Strategic SEO Improves Organic Rankings And Traffic
TOMS.com, a leading manufacturer of men and women’s shoes and pioneer of the one-to-one movement, was looking for an agency
to help optimize their newly designed website and to preserve their organic rankings upon launch. TOMS saw overwhelming
improvements in their traffic and organic rankings after the launch of their new website. The transition from their old
site to their new site was completed smoothly and all rankings were preserved through proper 301 redirects. During the
airing of the commercial, the site was able to withstand high volumes of traffic without the search engines penalizing
the site for duplicate content.
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Social Media Case Study: Dearfoams
Boosting Brand Awareness With Creative Social Engagements
Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand
awareness. All social media profiles were re-designed and optimized to create a homogenous branding across the board.
Through weekly giveaways, a World Series of Poker contest, and daily social outreach Dearfoams' Facebook likes increased by
14.9%, Twitter followers increased by 26.5%, and YouTube Views grew by a remarkable 68% in just 4 months.
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Conversion Optimization Case Study: Lumineers
Integrated Approach That Delivered Impressive Results
Despite positive results from previous campaigns, Lumineers knew its online marketing needed improvement. They hired
Wpromote to take over their PPC campaign, design and execute an SEO strategy, and perform landing page optimization
through testing. We increased the conversion rate on their landing page by 120%, delivering over 1,200 additional leads
within a month without increasing spend and we decreased their average monthly CPA by 22.7%.
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Media Buying Case Study: Southern California Edison
New Media Buying Techniques Increase Efficiency Of Online Campaign
Southern California Edison was looking for an agency that could improve the efficiency of their media budget. The goal was
to lower their cost per conversion (CPA) while increasing the number of people signing up for online bill pay. A
completely new media plan was designed that utilized search, display, and social media. We exceeded their goals by
increasing conversions from 7,000 to over 20,000, lowering media costs by $45,000 and decreasing CPA from $34 to $10.
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QuickList Case Study: Withers Dental
Turning Long-Time Yellow Page Advertiser Into Google Advertising Advocate
Withers Dental came to Wpromote in 2009 with the knowledge that the days of relying on the Yellow Pages to grow its
business were numbered. Upon learning over 1,000 Internet users every month were searching for the term “Manhattan Beach
dentist,” Dr. Withers knew it was time to advertise online. In just one month, Dr. Withers saw a return of $22 for
every dollar spent, making his practice immediately more profitable. On top of that, after calculating the lifetime
value of every new patient gained, Dr. Withers’ long-term ROI is an incredible 12,600%.
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