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Archive for the ‘Yahoo!’ Category
PubCon South 2011: The Lost Takeaways
John Vantine | April 11th, 2011
After writing my first two PubCon South 2011 posts (#1, #2), I still had a lot of notes left over. There was a considerable amount of good info that didn’t make it into the first 2 posts because it didn’t fit the “theme” of either. I’m going to do my best to put all of that information into some sort of digestable form here. Keyword Research Sometimes it’s good to go back to basics and see what core tools/methods other people are using. The same core elements are always revisited, but seeing as how this stuff is at the core of what we do as SEOs, it’s important to revisit and re-evaluate day-to-day strategies. Let’s start off with keyword research. This is (or should be) one of the first steps in any new SEO campaign, so it’s probably a good starting point. Michael Black reminds us that every optimization effort should still begin with keyword research. What does your keyword research routine look like? Perhaps you’ve overlooked one of the following: Client Input – This is a great place to start. Clients may not always be right but its important to get their opinion. Analytics – Find out which keywords are currently sending traffic. Even though they might not be the best keywords to optimize for, they can still provide some insight. Google Webmaster Tools – Some of the data provided by GWT is similar to what can be found in Analytics, but you can also look at things like Continue reading…
Tags: analytics, hyperlocal, local search, onsite seo, pubcon, seo advice
Posted in Conference Recaps, Google, Internet News, SEO, Yahoo! | No Comments
Contextual Advertising with PPC Campaigns
Kevin Burns | August 23rd, 2010
Where you get your information can say a lot about who you are and what your interests are. With the plethora of information available today relying on one news outlet almost seems impossible, but if that happens to be the case for you please use the content of this blog to become more familiar with the abundance of information that is at your fingertips. This blog will provide a wide variety of outlets for general news, niche updates, and a look at news filters that publish content for specific demographics. For any online marketers out there this blog will also show you how to find the specific venue or audience to speak to for PPC campaigns based on various online analytics. According to my Google analytics Weather.com is one of the most visited news websites right now, but because this blog is written from Los Angeles I will have to trust Google that this is an essential website across the country. The runner up for the most visited news website is CNN.com. Not a big surprise, given that CNN is a Turner channel, which is owned by the conglomerate TimeWarner. CNN has the resources to provide coverage of events around the world, so why wouldn’t they have a commonly known and relied upon website. One of the most popular newspapers in the United States also has the third most visited news website, NYTimes.com. The next two most popular news websites are The Huffington Post and Foxnews.com. These two websites typically Continue reading…
Best In Show, Waiting for Guffman Director tapped by US Census to Direct a Series of Viral Videos
Amanda Moshier | March 15th, 2010
It’s not often Hollywood and society come together to achieve a common goal, but when they do, the results are often dynamic, and this is the case with “Snapshot of America,” a video project funded by the US Census Bureau to let American citizens know 2010 is a census year. ‘Census year, what?’ you may be thinking. Is it that important? Well, a lot of people think it is, and the Census Bureau tapped none other than Hollywood mockumentary impresario Christopher Guest (Best In Show, Waiting for Guffman) to direct a series of five videos starring Ed Begley, Jr., Rachael Harris, Michael Hitchcock and Jennifer Coolidge, all whom have worked with Guest before, to get you excited about filling out those census forms! 2 of the five videos are being shown on television with the rest seeded online, and Wpromote is happy to announce our involvement in helping to spread the good word. Check out one of the videos here: Wpromote’s resident viral marketing machine, Jesse Bouman, gives a little insight into the narrative behind the series: The story is that major Hollywood director Payton Schlewitt, played by Ed Begley Jr., has come up with the idea to take a ‘Snapshot of America’ and brings his production team together to make it happen. The goal is to get all 300 million Americans in one shot, but an assistant makes it apparent in each video that the U.S. Census is doing the exact same thing already. The U.S. constitution requires the Continue reading…
Tags: us census 2010 viral campaign, Viral Marketing, viral video
Posted in Internet News, Viral Marketing, Wpromote, Yahoo! | 3 Comments
Last Call, 2009: Here Are 6 Posts from The Wpromoter That Help Put the Year In Perspective
Amanda Moshier | December 30th, 2009
2009 was a lot of things, but one thing is wasn’t? Boring. As we’ve said before, A LOT happened this year, and the bloggers here at Wpromote worked hard to keep up. We hope we succeeded in providing you a valuable and entertaining mix of content. As we approach the beginning of a new decade, let’s take a look at six posts from The Wpromoter that highlight some of the most important online news from 2009. The Google Witchhunt Calling it a ‘witchhunt’ is probably extreme, but let’s face it – everyone had a reason to sue Google this year. Whether Google is at fault is not for us to decide – we’ll let the courts handle that. Get an overview of some of Google’s battles from Michael Block, Wpromote’s VP of Client Services and resident PPC expert, in “Tues News: 6/30 (Google vs. Everyone Edition).” The Quest for Better ROI A recession year in terms of spending on advertising, everyone was looking for ways to increase ROI. The beauty of online marketing tends to be accountability, but another huge benefit is the ability to make nominal tweaks and notice relatively instant results. Check out this roundup from Wpromote’s President and CEO, Mike Mothner, called “8 Things You Aren’t Doing That Will Boost Your SEM Results.” The Twitter Phenomenon Twitter made it cool to ‘do you’ in 2009. If you’re still unsure what all the fuss is about or simply want a better understanding of the microblogging service that took Continue reading…
Tags: 2009 recap, 2009 retrospective, google witchhunt, hulu vs. cable networks, quest for ROI, twitter phenomenon, viral marketing mistakes
Posted in Daily Non-News Stories of Interest, Editorial, Google, Online Advertising, Random!, SEO, Social Media, Technology, Tues News, Twitter, Viral Marketing, Yahoo! | 2 Comments
Google, Yahoo, or Bing? Take the Blind Search Test.
Amanda Moshier | August 10th, 2009
If you’ve been paying attention to the Internet world lately, it has likely come to your attention that there is a new player in the search game called Bing and the Microsoft and Yahoo deal which has been discussed ad-nauseum since Microsoft offered Yahoo $45 billion in early 2008 has finally come to a close. What does it all mean? It is going to take time to sort it all out. Whatever the effects of the merger, the effects it has on user experience and advertisers are most significant, and much can be said in that regard. As resident PPC expert and VP of Client Relations, Mike Block, says in his recent blog, Tues News: 8/4 (Big Deals Edition): Anyone who has spoken to me about my opinions regarding the Big Three (Google, Yahoo and Microsoft) in search knows that I rank the user experience with Google at the top, Yahoo as a distant second and Microsoft as an even more distant third. When Bing came out and made some noise, it was my opinion that Bing would be nothing more than an expensive flash in the pan unless Microsoft could make the user experience better for the advertiser through its adCenter product. As it stands, the stubborn folks over at Microsoft still make bulk changes very difficult to perform, offer a poor quality account editor that is incompatible with Apple computers and employ customer service representatives that have always seemed overworked at best and poorly trained at worst. Block’s Continue reading…
Tags: Bing, blind search test, Google, international search results, Microsoft/Yahoo merger, Yahoo!
Posted in Google, Internet News, Microsoft, Yahoo! | 9 Comments
Will Bing Give Google A Run For Its Money?
Amanda Moshier | July 27th, 2009
Did anyone expect Bing to have an impact? The question is becoming moot as studies show Bing users are more likely than Google users to click on an ad. The new question is how and to what extent. According to a study done by online advertising network Chitika, who analyzed 32 million ad impressions across a network of 50,000 websites, users of Microsoft’s new search engine may be more receptive to advertisements, based on a 1.5% click-through rate for Bing compared to. 97% for Google and 1.24% for Yahoo. The ‘why’ behind Chitika’s findings can be speculated at length, although it seems a bit early in the game to come to any real conclusion. It has been nearly 2 months since Bing’s official June 3rd launch, and heavy promotion to the tune of 100 million ad dollars is likely to have made an impact in driving users to the site. As many have said, it makes sense a user clicking on an ad directing them to Bing is likely to click on an ad within Bing, but this is hardly conclusive evidence and making any sweeping generalizations about Bing users is premature. Nonetheless, the findings of Chitika’s study are interesting, and help flesh out the argument that Microsoft may have a real shot at stealing some of the paid search market from Google. Looking at ComScore’s June 2009 search engine rankings report, it is clear Bing’s .04% increase in market share in June puts nary a dent in Google’s 65%, Continue reading…
