Wprovide (Wpromote’s philanthropic division) decided to celebrate the holidays by organizing a children’s toy drive. After doing some research, we decided to work with Olive Crest. What makes Olive Crest unique is that they match each participant with an abused child or teen, and participants receive wish slips with the name, age and gender of the child that they’ll be shopping for. The wish slip describes what the child wants – this makes the effort feel a bit more personal, because you’re not just blindly purchasing a toy and assuming it’ll be paired up with someone who will enjoy it.
Our efforts were not in vain. Wpromoters were able to make Christmas a little brighter for 30 children this year!
Aside from the Olive Crest toy drive, I was involved in a Toys 4 Tots toy drive, and I purchased a Transformers toy (Optimus Prime) that I know I would have loved when I was younger. Did you participate in a holiday toy drive this year? If so, what did you buy?
If you’re considering organizing a toy drive next year, be sure to keep Olive Crest in mind. Happy holidays!