In general, parents love their kids. Even still, for every father, there is a secret angst that builds every time his son passes another milestone in life. That angst is caused by the fear and the inevitability that, some day, his son will surpass him. It could come in the form of a mean crossover dribble on the basketball court or as a brilliantly written essay in history class. You never know when it’s coming but you know it’s coming. There has always been a similar relationship between traditional media and online marketing and I think that everyone in the industry has been feeling it for some time. We’re at the cusp now; online advertising is surpassing traditional advertising and–much like the dad who got juked on the basketball court or who could never write such a great paper–it was really only a matter of time.
- In the UK, the Internet has already passed TV as the largest advertising medium. This is the first country of economically significant size to encounter this. The UK is a nation of people who are extremely well-versed online. On many popular English-language sites, Americans are often surprised by the amount of Brits sharing thoughts in the comments section. Despite the level of online literacy in the UK, I don’t expect the other major developed nations of the world to be far behind the UK as ad spends moves more and more online. [The Guardian]
- We all know that magazines are in decline, however, did anyone see this coming? Time is looking to the Hulu model to save it’s dying industry. Could a digital format save magazines? Is the e-reader a viable medium? Do people even care about sources or integrity? I mean, some of you may read the Economist or Harper’s Bazaar but, then again, some of you read the Tues News! [MarketingVox]
- According to a recent study, it has been determined that the most loyal source of traffic on the web comes from Facebook. How did that happen? How did the young upstart Facebook surpass so many of its older and presumably wiser peers? Well, it shouldn’t be surprising that Facebook, as a social network, beat the search engines, however, it beat sites like Digg (primarily for social link sharing) and Twitter (primarily for celebrity gems as well as link sharing). This could mean that Facebook is taking over. It wouldn’t surprise me; I prefer it to just about every other social site as well. How about you? [Mashable]
Eventually, the old makes way for the new. In this edition of the Tues News, TV made way for Internet, paper made way for e-ink and Facebook emerged as the most loyal source of traffic against stiff competition. One thing’s for sure, though, if you’re looking for the best place on the web to find three semi-interesting articles on a Tuesday, no one one is ever going to help you out like the Tues News. Well, provided I actually wrote it that Tuesday. Well, until you find someplace better, read up on and keep up with the online world; keep reading Tues News! Catch ya later!This entry was posted in Tues News and tagged advertising, facebook, online marketing, search marketing, social networking by Michael Block. Bookmark the permalink.