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In a world that becomes less and less patient everyday, eliminating down time is a natural progression in business models; a text book case of supply and demand. Hungry? Why wait. Need car insurance? Well 15 minutes could save you 15% or more. Don’t have 15 minutes? Go online. To go online, use Google’s new Chromebook or Chromebox, Google’s new laptop and home computer.

You may be asking yourself, “Why would I want a Google computer?” And the advertisements will tell you (as one of the main selling points) that your Google laptop and/or home desktop can boot up in a matter of seconds, eliminating as much down time as possible. Once it’s booted up, it’s only a matter of seconds to get on the web. So if you want to get online to see the hours of that restaurant that you’re trying to hurry to, you can check that in less than 30 seconds. This is America after all, and when we want something, we want it fast!

So how can we make the Internet faster? A dial up modem took up an entire phone line, in addition to a few minutes of our precious time to get online, but oh boy, was it worth it! We’ve come a long way since dial up and now fiber optic services are a fairly normal connection at home; and if it’s not wireless, well, it’s just not worth having. Anything longer than a couple of seconds to get online is reaching borderline unacceptable these days but really, how much faster can we get? And what exactly can be done?

Aside from trying to continuously reinvent Internet connections, how can we make the web a faster and more efficient tool? Instead of improving the connection, how about we improve websites? A great answer, but how can it be implemented? Well, if you’re in charge of pretty much the whole Internet, you can release a new update that puts a little more weight on site speed which highly motivates webmasters to make sure that their sites are all in order. Oh, hi Google, didn’t see you there… this is a little awkward. I wasn’t telling you how to do your job, just pontificating.

By doing this, everyone wins in the end (eventually). Webmasters have clean crawling efficient sites and visitors can browse through them quickly and happily. With Google releasing a new line of computers with the main selling point being that it boots up faster than your current computer, I don’t think it’s too far fetched to believe Google will make a push for faster loading sites. But every action has a reaction and in this case, faster loading sites result in higher bounce rates. “Well shucks, how do we fix that? The Internet sure is hard to handle.” I hear you, but that’s what Google is for. Do you remember your algorithm lectures in class? Me neither, and if I did they would not be in the same league as Google’s, not even the same sport. Heck, they wouldn’t even be allowed to spectate!

So here we sit, awaiting new updates to Google’s algorithms and all we can do is make speculations as to what could possibly come next. Faster crawling sites is my best guess, what do you think is next on Google’s list? The Internet has become essential to our lives but it is a very malleable tool, how do you think it could be improved?

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