Tag Archives: youtube

A Smattering of SEO News – 5/13/13

Brian Rubin | May 13, 2013

google-analytics-real-time-conversions-report

Hey folks, welcome to the Smattering of SEO News for the week ending May 10th. There was a lot of news from Google this past week, but also some search-related news from Yahoo, which we’ve not seen for quite some time. Enjoy! Google News Google Analytics Now Offers Real-Time Goal Conversion Report – Google Analytics now offers the ability to see real-time conversion goals, and can be sorted by number of conversions and drilled down to specific segments. Computed engagement goals aren’t available in real-time, however, and are still found in the standard reports. Possible Google Update Underway – According to webmasters on Webmaster World and elsewhere, they’re noticing significant shifts in the SERPS for their tracked keywords, denoting an update might be underway. Hopefully we’ll learn more in the coming days. Don’t Worry Too Much about Google Patents, Says Cutts – In a recent video, Matt Cutts said that … Continue reading →

Client Profile – Tumi: Expanding Premium Travel Brand’s Facebook Presence

Marissa Allen | December 20, 2012

Campaign Goals Tumi began its partnership with Wpromote with a very clear goal in mind; to double the number of Facebook “Likes” within 6 months. Without increasing their spend, Tumi wanted to increase efficiency and they were relying on our expertise to do so, lowering Cost Per Click (CPC) and Cost Per Like (CPL). In addition, they wanted to build brand awareness through YouTube by increasing the number of subscribers to their Case Studies page within Tumi’s custom channel. Strategies Wpromote built out Facebook and Display advertising campaigns to drive Facebook “Likes” and YouTube case study subscribers. Used targeted Facebook Ads to promote Tumi’s “Bag of the Week” giveaway Used heavy segmentation of key demographic, interests and “Likes” of similar brands Highlighted messages that friends made about Tumi through Sponsored Stories Created Sponsored Stories that targeted new potential fans, showcasing posts made about Tumi by friends Developed Keyword Contextual Targeted … Continue reading →

Client Profile – Bas Rutten: Cohesive Social Media Optimization Shows Significant Increase in Fans

Rebecca Eaton | March 28, 2012

Situation: Bas Rutten, retired MMA fighter and UFC champion, came to Wpromote in October of 2011 looking to generate more fans and gain exposure across all social media platforms. He wanted to be portrayed more as an actor and entertainer than a fighter, having been retired from competitive fighting for more than 10 years. Challenges: The biggest challenge in bringing an overall cohesiveness to Bas Rutten’s social media profiles was that there were six different Facebook accounts in reference to Bas Rutten, only one of which was actually managed by him. Because of the large variety of Bas Rutten profiles, his many fans were spread thin across all of the accounts versus one profile being connected with all of his fans. Strategy: To begin optimizing Bas Rutten’s social media campaign, Wpromote reached out to our contact at Facebook to merge all Bas Rutten accounts. Once this was achieved, his vanity … Continue reading →

How to Optimize Your YouTube Video

Rebecca Eaton | February 29, 2012

“Do you guys know how to post videos to Facebook?” Yes, we do. We also know how to post them to YouTube, one of most popular video sharing websites on the Web. The important question is not “Do you know how to post your videos online?” It’s “Do you know how to optimize your online videos?” If you think search engine optimization (SEO) is strictly for written content on your website or blog, you might need more help then our tailgating friend from the AT&T commercial. With more than 3 billion videos being viewed on YouTube each day, there is a lot of competition out there for views. So making sure you use the tools available to optimize your video is important.  Below, we will outline the best ways to optimize your YouTube videos to make sure that you are doing everything you can to get your target audience to … Continue reading →

Cats vs. Bears vs. Sharks vs. Darth Vader – The 2011 Video Link Bait Smackdown

Ryan Farrell | January 23, 2012

2011 may forever go down in history as one the best years ever for online “best of” lists… there were a lot. However, amidst the kerfuffle of “best of’s 2011″ banter that pervaded the online space this season, there was a particularly insightful piece run by Adweek about the top 10 commercials of 2011. Aside from essentially being an aggregated list of the top viewed YouTube videos of the past year, the Adweek post gave a pretty comprehensive rundown on the best of the best in anthropomorphic viral phenomenons of 2011. From bear skin rug French directors (RSCG), to cats with thumbs forming street gangs (W+K), to sharks with a taste for “peanut butter Snickers” flavored humans (BBDO), the best of advertising in 2011 was dominated by animals with human like characteristics… and a diminutive Darth Vader (Deutsch L.A.). And, of course, being a link builder, I could not help but … Continue reading →

Hang Out With David Beckham On Google+

Aimee | January 17, 2012

You think you can cross a ball and bend it like Beckham? You may get a chance to tell him! All you need is a Google+ account! In an effort to increase awareness of the new social site, Google+ announced some exciting news for all you die hard Galaxy fans (and those of you who just enjoy a little eye candy).  International superstar David Beckham is taking a day off from the soccer field to hold an exclusive Google interview, which will be streaming live on YouTube this Thursday, January 19 at 9am PST.  Fans who have a question for the soccer player/model can now post it on his Google+ profile and include the hashtag #googlebeckham. And if that wasn’t enough, you can also “hang out” with him on his Google+ profile at 10:30am PST. What questions would you ask him?  If we had a chance to interview David Beckham, here … Continue reading →