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Posts Tagged ‘youtube’
Cats vs. Bears vs. Sharks vs. Darth Vader – The 2011 Video Link Bait Smackdown
Ryan Farrell | January 23rd, 2012
2011 may forever go down in history as one the best years ever for online “best of” lists… there were a lot. However, amidst the kerfuffle of “best of’s 2011″ banter that pervaded the online space this season, there was a particularly insightful piece run by Adweek about the top 10 commercials of 2011. Aside from essentially being an aggregated list of the top viewed YouTube videos of the past year, the Adweek post gave a pretty comprehensive rundown on the best of the best in anthropomorphic viral phenomenons of 2011. From bear skin rug French directors (RSCG), to cats with thumbs forming street gangs (W+K), to sharks with a taste for “peanut butter Snickers” flavored humans (BBDO), the best of advertising in 2011 was dominated by animals with human like characteristics… and a diminutive Darth Vader (Deutsch L.A.). And, of course, being a link builder, I could not help but first wonder: “How many drugs are the dudes at BBDO on?”. But then I wondered, “hmm… which (if any) of these respected advertising behemoths is screwed together tightly enough to actually maximize such a ridiculous amount of user engagement into bonafide links?” First up to the competitive analysis gallows is Cravendale and their excellent “what if cats grew thumbs video” (Wieden Kennedy London). Aside from the fact that W+K may have done the impossible and made a cat video worth watching, the capable crew did the smart thing and embedded the video into a landing page on the Cravendale site, Continue reading…
Hang Out With David Beckham On Google+
Aimee | January 17th, 2012
You think you can cross a ball and bend it like Beckham? You may get a chance to tell him! All you need is a Google+ account! In an effort to increase awareness of the new social site, Google+ announced some exciting news for all you die hard Galaxy fans (and those of you who just enjoy a little eye candy). International superstar David Beckham is taking a day off from the soccer field to hold an exclusive Google interview, which will be streaming live on YouTube this Thursday, January 19 at 9am PST. Fans who have a question for the soccer player/model can now post it on his Google+ profile and include the hashtag #googlebeckham. And if that wasn’t enough, you can also “hang out” with him on his Google+ profile at 10:30am PST. What questions would you ask him? If we had a chance to interview David Beckham, here are a few questions we’d ask him: – How would one bend it like Beckham? – Do you say “football” or “soccer” in America? – What’s your favorite Spice Girls song? – Where’s your favorite English pub in LA? – Would you ever consider coaching a professional team? To find out more about the interview and hangout, watch the video below: Be sure to check out Wpromote’s Google+ profile and add us to your circle! Save this Post!
Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization
Rebecca Eaton | January 12th, 2012
Situation: EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking to further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent. Challenges: The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company. Strategy: To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A fan gate was created which does not allow non-fans to view content without “Liking” the page. Daily engagements were posted, including posts that coincided with current tours and bike events. To ensure positive reputation management, all comments and posts by fans were responded to in a timely manner. An event page was created to project the number of people interested in attending this year’s EagleRider Customer Appreciation Party in Birmingham, England. Other Facebook efforts included Facebook Advertising. Two ads, both with an estimated reach between 400,000 – 600,000 Facebook users, were ran to supplement organic growth on their profile page. Continue reading…
Tags: EagleRider, facebook, Heartwood Digital Most Improved Business, Social Media, Twitter, youtube
Posted in Client Profile | 1 Comment
Client Profile – Dearfoams: Comprehensive Social Media Strategy Grows Brand Awareness and Sales
adria | August 30th, 2011
Situation: Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand awareness. Dearfoams had been managing a Facebook advertising campaign internally but needed the help of an agency to further optimize it and to create and implement an all-encompassing social media strategy to obtain desired results. Challenges: As with most online companies, Dearfoams knew that even a small hiccup of a customer complaint, could tarnish a company’s reputation. Dearfoams wanted daily social media monitoring of all profiles to assist with reputation management so they could uphold their sound reputation they had long worked to achieve. Dearfoams also wanted to widen their audience to capitalize on a younger demographic, which had the potential to bring in a great new source of brand evangelists and revenue for them. In order to successfully reach an atypical audience where little brand awareness existed, they would need a highly creative strategy to successfully target this untapped market. Strategy: To begin, Wpromote performed a comprehensive audit of their existing profiles and ad campaign. While they had established profiles on Facebook, Twitter, and YouTube, these profiles were lacking a general cohesiveness. All profiles would need to be overhauled to create homogenous branding across the board. For Facebook, while their badge represented their playful personality, it would need to be re-designed to incorporate their website and coordinate with their other social media profiles. For a better user experience, their navigation tabs would be updated to remove blank Continue reading…
Tags: Case Study, Dearfoams, facebook, Social Media, Twitter, youtube
Posted in Client Profile | No Comments
PubCon 2010 Takeaways – Keyword Research, Video SEO, In-House SEO, and More
John Vantine | November 18th, 2010
While I’m by no means a veteran of the search marketing conference scene, this year’s PubCon event was hands-down the best one I’ve attended. It offered a variety of speakers touching on a range of topics, and – Okay, I’m not fooling anyone here. The conference was in Vegas… I could have gone to a convention for collecting and mounting moths and still had a great time. Regardless of all that though, I did leave the conference with a handful of solid takeaways – as opposed to jotting down every single piece of information in every session I attended. That was how I handled notes at SMX West (my first conference), and while I did learn a lot, I left feeling absolutely overwhelmed with information. As Scott Cowley said, “scrambling to capture everything for a blog post means I’m trying to be comprehensive, which means that the best, most actionable content gets lost among the weeds.” Too much new information means that for the most part, I’ll only remember the things I actually have a chance to try for myself, and when you have 10 pages of notes, that’s not really practical. Anyway, this time around, I listened intently but only wrote down things that I had never heard of before, or those that really interested me. I feel that this approach is much more effective. I attended sessions on a wide variety of topics. I will attempt to categorize the notes from those sessions in some way here, so Continue reading…
Tags: analytics, html5, in-house seo, keyword research, keywords, Las Vegas, pubcon, seo for video, usability, user testing, video seo, youtube
Posted in SEO | 5 Comments
Old Spice Guy: Online Marketing Done to Perfection
Michael Block | July 14th, 2010
I am what marketers would call “brand loyal” to very, very few products. A trip through the super market with me is a total crap shoot. When purchasing paper towels, I will almost always go with cheapest option that isn’t quite as thin as tissue paper. When buying beer, I will reach for the Bud/Miller/Coors Light pack that I see first. When tossing toothpaste into my cart, I find that I’m a sucker for fancy packaging and little else. But when deciding on deodorant, the decision, since high school, has always the same: Old Spice. I never quite knew why I insisted on Old Spice. One might think that it’s because I like the scent but that can’t be right; I often forget which scent I prefer. I even have “Aqua Reef” in my bathroom at home and “Pure Sport” here at work (you never want to be smelly when meeting a client). Perhaps, I choose Old Spice for its performance. Well, I can’t imagine that that’s the case because I’ve never actually taken the Old Spice Challenge: “If you don’t like it you can call 1-800-PROVEIT and we’ll buy you a stick of yours!” That’s okay, Old Spice, the “stick of mine” would just be more Old Spice! Deodorants, for the most part, are pretty similar. They serve two purposes: keeping you from stinking and projecting an image. Most deodorants can handle the first requirement, although I’ve heard (and smelled) that there are some exceptions. The second requirement is Continue reading…
Tags: old spice guy, online marketing, social marketing, Twitter, Viral Marketing, youtube
Posted in Editorial | 3 Comments
