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Posts Tagged ‘yelp’
Online Restaurant Reviews: Make Or Break
Christian Vuong | October 24th, 2008
In a slowed down economy with tightened consumer spending, drawing in customers becomes an even more challenging task for many companies. Low prices and high quality products no longer guarantee customers, and the importance of word of mouth becomes even more valuable to businesses. Today’s post on the Wpromoter looks at the ways restaurants and brick and mortar shops in general can leverage online review sites to their advantage. And best of all, it’s free. While for many Americans, 50% of all meals are prepared outside the home, a recent Zagat Survey shows that 33% of people said they are eating out less and being more sensitive to menu prices. Without a doubt this has effected how restaurants managers have chosen to run their business, often adding new items or specials to their menu, redesigning the restaurant’s decor, or even retraining staff. But these efforts only go so far when restaurants turn a blind eye to what people are saying about them online. Why It’s Important For any restaurant, an online review and presence is just as important as the physical appearance. Monitoring a reputation online is important for two major reasons, accuracy & reviews. How accurate is the information about your business online? Are the menu prices, address, phone number & business hours correct? Or is there conflicting information from a recent move or change in management? A business is potentially losing business if incorrect phone numbers and addresses are online. Now to customer reviews, are negative reviews of Continue reading…
Tags: advertising, brick and mortar, customer reviews, feedback, food, grub, image, Marketing, negative, online reputation management, positive, restaurant reviews, yahoo local, yelp
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