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Posts Tagged ‘Yahoo/Microsoft deal’
Will Bing Give Google A Run For Its Money?
Amanda Moshier | July 27th, 2009
Did anyone expect Bing to have an impact? The question is becoming moot as studies show Bing users are more likely than Google users to click on an ad. The new question is how and to what extent. According to a study done by online advertising network Chitika, who analyzed 32 million ad impressions across a network of 50,000 websites, users of Microsoft’s new search engine may be more receptive to advertisements, based on a 1.5% click-through rate for Bing compared to. 97% for Google and 1.24% for Yahoo. The ‘why’ behind Chitika’s findings can be speculated at length, although it seems a bit early in the game to come to any real conclusion. It has been nearly 2 months since Bing’s official June 3rd launch, and heavy promotion to the tune of 100 million ad dollars is likely to have made an impact in driving users to the site. As many have said, it makes sense a user clicking on an ad directing them to Bing is likely to click on an ad within Bing, but this is hardly conclusive evidence and making any sweeping generalizations about Bing users is premature. Nonetheless, the findings of Chitika’s study are interesting, and help flesh out the argument that Microsoft may have a real shot at stealing some of the paid search market from Google. Looking at ComScore’s June 2009 search engine rankings report, it is clear Bing’s .04% increase in market share in June puts nary a dent in Google’s 65%, Continue reading…
