Hey folks, welcome to the Smattering of SEO News for the week ending May 10th. There was a lot of news from Google this past week, but also some search-related news from Yahoo, which we’ve not seen for quite some time. Enjoy! Google News Google Analytics Now Offers Real-Time Goal Conversion Report – Google Analytics now offers the ability to see real-time conversion goals, and can be sorted by number of conversions and drilled down to specific segments. Computed engagement goals aren’t available in real-time, however, and are still found in the standard reports. Possible Google Update Underway – According to webmasters on Webmaster World and elsewhere, they’re noticing significant shifts in the SERPS for their tracked keywords, denoting an update might be underway. Hopefully we’ll learn more in the coming days. Don’t Worry Too Much about Google Patents, Says Cutts – In a recent video, Matt Cutts said that … Continue reading
Hello, and welcome to the new weekly feature here on Wpromote that we’re calling a Smattering of SEO News. Each week we’ll present a rundown of the most important SEO news pieces from the previous week, and we’re starting with a doozy. This week you’ll find quite a bit of news from Google, as well as news from Yandex, Facebook and Twitter. I hope you enjoy it and find it useful. Have a great weekend! Google News: Google Reaches Deal with EU, Will Label Own Results – Google has reached a deal with EU regulators who accused it of anticompetitive practices in regards to ranking Google’s own services higher than its competitors. According to the deal, Google will clearly label all search results that are theirs, making them easier to spot and distinguish from competitors. Google Faces Two New Anticompetitive Lawsuits – British mapping service Streetmap has filed a lawsuit … Continue reading
Why Facebook will be the next $100 Billion company. And how it gets there. People balked when Facebook turned down a $1 billion offer from Yahoo. They said the $15 billion valuation when Microsoft invested was insanity. And with Goldman Sachs’ recent investment at a valuation of a whopping $50 billion, the naysayers are crying foul once again. Well folks, mark my words: Facebook will be worth $100 billion in under 5 years, and I think it could be half that time. Here’s how I think it is going to happen. Before I get to that however, let’s recap the naysayer’s argument. At a valuation of $50 billion, that is a whopping 25 times their estimated revenue of $2 billion last year. By comparison, stalwart Microsoft is valued at about 4x revenue, Apple about 5x revenue, and Google about 8x their revenue. So 25x is obscene. The other arguments that … Continue reading
“Sometimes you win. Sometimes you tie. You almost, almost, almost never lose.” –Will Ferrel,”Bat Fight” 2009 Oh, Will Ferrel, truer words have probably been spoken many, many times before. However, Will isn’t completely wrong, either. As it stands, this quotation is not only accurate as it applies to bat fights; it’s also pretty accurate as it applies to Google. Think about it: lots of victories, a couple of washes and the occasional failure. In this edition of the Tues News, we’ll take a look at a recent Google win, a recent loss and an upcoming venture that could go either way. Let’s get going! Google scoring another victory isn’t particularly newsworthy, however, in the area of patent law, every win is potentially huge. This week, Google was finally awarded a patent for location-based advertising. I know what you’re thinking: “Hey, isn’t that patent incredibly broad?” Answer: yup! I’m not sure … Continue reading
They say that there are no stupid questions. Chances are, if you have a question and you think it’s stupid there are ten other people in the room wondering the same thing. This axiom, however, doesn’t hold true for ideas. With ideas, there are good ideas and bad ideas and very little in between. We’ve all had bad ideas in the past (I once tried to wall mount a TV and hide the wires in the wall by myself; guess how that ended) and the best thing to do is to try and learn from them. Well, as it turns out, we aren’t alone; the big three search engines have bad ideas as well. In today’s edition of the Tues News, we’ll explore some of the recent bad ideas that Google, Yahoo and MSN have had. Some of these are real doozies: Undoubtedly, you’ve heard of YouTube. What you may … Continue reading
ComScore recently released the US Search Market Share numbers for September and there are very few surprises. Google is still king–even more so than before–with 64.9% of domestic search traffic. Bing and its $100M marketing push gained a sliver of ground and now can claim 9.4% of the market. Yahoo! and its “We’re not really a search engine” marketing push, as well as its heretofore unsuccessful “It’s Y!ou” marketing push have slipped half a percentage point to 18.8% of US searches. Ask and AOL pull up the rear with 3.9% and 3.0%, respectively. Here is a visualization of the shares: Maybe it’s just the hunger talking (we’re doing an office weight-loss contest) but I couldn’t help but notice a resemblance between that chart and this chart: That can’t bode well for Yahoo, Microsoft and company, can it?