Government Services
Proprietary data, global reach and complete accountability for federal, state & global government agencies.
Learn More
Posts Tagged ‘yahoo search marketing’
The Top 5 Scariest Things about the adCenter/Yahoo Search Marketing Merger
Michael Block | August 12th, 2010
Anyone with a pulse and a Yahoo Search Marketing (YSM) or Microsoft adCenter account is aware of the upcoming merger between the two platforms. There is a lot of speculation and conjecture about what will become of online advertising campaigns driven by these channels and information from Yahoo and Microsoft has been unsatisfying at best. One thing is certain, though, the potential for disaster here is real and that’s very, very scary. Yahoo and Microsoft have competed somewhat less than admirably with Google in the battle for online ad supremacy. Many factors have played a role. Google has had a stranglehold on domestic search market share and this has led advertisers to think of AdWords as a means of reaching consumers well before YSM and adCenter. Google has also actively and continually upgraded the AdWords interface and tools. This has led to people with limited marketing or technical knowledge gaining confidence in running their own campaigns. Yahoo and Microsoft, have been much slower in rolling out improvements. Because of this, there is a huge disparity in the usability and functionality of the big three search marketing channels. Google, with its incredibly user-friendly AdWords interface, along with its host of tools (e.g. keyword tool, desktop editor, ad planner) and reporting options has distanced itself as the clear number one; YSM is a distant second. However, what many people who haven’t worked with adCenter with a complicated account don’t know is that adCenter is at least as far behind YSM as YSM Continue reading…
