Did anyone expect Bing to have an impact? The question is becoming moot as studies show Bing users are more likely than Google users to click on an ad. The new question is how and to what extent. According to a study done by online advertising network Chitika, who analyzed 32 million ad impressions across a network of 50,000 websites, users of Microsoft’s new search engine may be more receptive to advertisements, based on a 1.5% click-through rate for Bing compared to. 97% for Google and 1.24% for Yahoo. The ‘why’ behind Chitika’s findings can be speculated at length, although it seems a bit early in the game to come to any real conclusion. It has been nearly 2 months since Bing’s official June  3rd launch, and heavy promotion to the tune of 100 million ad dollars is likely to have made an impact in driving users to the site. … Continue reading →