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Posts Tagged ‘WproUniversity’
4 Things You Can Do With Google Analytics
Amanda Moshier | February 9th, 2009
Last Friday I attended the first session of WproUniversity, a series of educational seminars given by Wpro staff to keep our team abreast of all the latest in SEM. The topic was Google Analytics (GA) (not exactly new but highly relevant nonetheless) and it was hosted by our knowledgeable President and CEO, Mike Mothner. While I’m not sure I understood all the points discussed, I did manage to come away with a few nuggets of practical advice and a topical understanding of how GA can be used to gain insight into the effectiveness of your advertising campaigns, content, and website design. Let’s take a look at 4 things you can do with GA to improve your bottom line. 1 – Determine the value of different sources of website traffic Using GA you can identify exactly how users are getting to your website. The GA interface divides traffic into 3 main categories: “direct” (type-in URL, bookmark, non-web link, etc.), “search engines”, and “referrer” (from another website, etc.), but the reporting is not limited to these categories alone. Within these 3 categories you can identify sources of traffic as generated by an email campaign or newsletter mailing, for example. The way this is done is a bit more technical than I intend to get in this post but the upshot is GA lets you determine the value of your marketing in terms of web traffic (and corresponding actions taken by visitors) by tagging links and creating unique URLs to be used in Continue reading…
Tags: adwords, adwords optimization, content value, google analytics, Online Advertising, PPC, ROI, sem, web traffic, website design, WproUniversity, Yahoo!
Posted in Business, Google, Internet News, Technology, Wpromote | 5 Comments
