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Posts Tagged ‘Wpromote’
Webinar Follow-up
Jamie Lane | August 28th, 2009
8 Things Your Aren’t Doing To Boost Your SEM Results Thank you everyone who attended our SEM webinar this week. We enjoyed all of your questions and feedback! To view the slides from the presentation please click here. Also, if you would like a written summary of the presentation we have a previous blog post that does just that! We look forward to seeing you at upcoming webinars! Search Marketing 101 Tue, Oct 13, 2009 11:00 AM – 12:00 PM PDT Sign up here Google Analytics Tactics Tue, Nov 17, 2009 11:00 AM – 12:00 PM PST Sign up here The Wpromote Team Save this Post!
Free Webinar This Thursday!
Jamie Lane | August 25th, 2009
8 Things You Aren’t Doing To Boost Your SEM Results Sign up for Thursday’s free webinar presented by Michael Mothner, Wpromote’s Founder & CEO. Using real-life examples, you will learn the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. This webinar blends concepts of PPC, SEO, landing page optimization and social media in an easy to digest fashion and a healthy dash of fun. Most importantly, it will give you truly actionable takeaways to improve the results of your SEM campaigns. 8 Things You Aren’t Doing To Boost Your SEM Results Aug 27, 11 AM PDT Sign up here: https://www2.gotomeeting.com/register/237719786 Save this Post!
SES San Jose Recap
Emin | August 17th, 2009
If we were to assign a theme to Search Engine Strategies in San Jose, it was quality over quantity. Although there was a 50% decline in attendees, the Wpromote crew got to meet many up-and-coming online businesses looking to take advantage of search marketing . Our main purpose for this show was to meet firms just like this and let them learn about our approach towards search. Before I begin to write about the event, we would like to thank all the firms and individuals that stopped by our booth to inquire for information, and for those who won our fortune cookie prize (we hope you weren’t behind the wheel minutes later). Going into its 11th year, SES San Jose featured over 150 speakers on topics such as SEO, link building strategies, PPC management, local marketing, mobile marketing, and social media optimization. With over 100 companies, SES San Jose provided a pleat of information for many online marketers and online businesses. Despite the economic downturn and a decrease in attendees, reading blogs or websites that talk about search marketing would not have cut it this time around. All the companies that stopped by the Wpromote booth received an onsite audit of their website. Our team showed all the firms what improvements could be made and how Wpromote could help them boost their presence online. The biggest buzz at SES San Jose seemed to be about social media optimization. Everyone was curious to know whether social media would produce qualitative links Continue reading…
Tags: PPC, PPC Management, sem, SEO, ses, ses san jose, Social Media, Wpromote
Posted in Wpromote | 4 Comments
Client Profile – Vicarious By Nature
Jared Haynes | August 5th, 2009
VBN – Sustainably Organic Going “green” is gaining popularity of late and with the increased awareness to help the environment, comes increased businesses that are gladly willing to do what they can do, to go “green” as well. It is great to see. One of these companies is a clothing line company by the name of Vicarious By Nature that I recently had the pleasure of building a website for. Vicarious By Nature, also known as VBN, is an “eco-friendly brand that represents men’s and women’s contemporary clothing while fostering the ideals of quality and style with a “naturally” conscious approach.” When they came to us seeking assistance in redesigning their website and promoting their brand, it was very apparent that it was important to them, that amongst the other goals of the site, we did not loose their “Sustainably Organic” message. They of course had the same main goals for their website as most clothing lines: 1. Visually display their product 2. Help visitors find out where they can purchase their product 3. Present an appealing design to show visitors who they are and what they stand for. We of course helped VBN meet their goals by displaying cleanly laid out look book and collections pages to show off their product. We also created a dealer locator page that will help visitors find stores where they can purchase VBN clothing. What ultimately made VBN special to me, was helping visitors to understand who Vicarious By Nature is and what Continue reading…
Advanced PPC Webinar
Jamie Lane | July 20th, 2009
Sign up for tomorrow’s free webinar presented by our very own Pay-Per-Click expert, Michael Block! This webinar is designed for those with moderate to extensive experience in the PPC marketplace but we will also go over basic terms so that everyone can follow along! Wpromote is a world leader in PPC tactics, strategies and technology, and this webinar is designed to share some of this insight with a select group of attendees. Topics Covered will Include: * A Closer Look at Google’s Quality Score Algorithm * Google’s Broad Match; It’s Dangers and Advantages * How to Make Yahoo and MSN Work for You And an exclusive chance to probe our PPC experts on your own questions, issues and challenges! Advanced PPC Advertising July 21, 11 AM PDT Sign up here: https://www2.gotomeeting.com/register/737903403 Save this Post!
Client Profile – DonateACar2Charity.com
Christian Vuong | July 6th, 2009
In February 2009, DonateACar2Charity.com approached Wpromote for SEO services. The web site was doing fine and converting existing visitors, but wished to drive additional traffic to the web site, specifically from locally and regionally targeted search terms. As a whole, the main goals were to improve rankings for longer tail geographically targeted keywords and to integrate SEO as a whole into their online marketing and web development efforts. With this in mind, we recommended a more aggressive approach to SEO that focused on immediate onsite improvements to the live web site, SEO split testing on new pages and creating a sustainable content strategy. Onsite SEO improvements included, but were not limited to how page titles, meta descriptions, Hx Tags, links, and content was formatted. We felt that it was important to address these issues immediately. While split testing is more common with pay-per-click campaigns, we felt that DonateACar2Charity.com’s web site provided a unique opportunity to test how different keyword concatenations and combinations ranked differently. We have benchmarked and are currently testing isolated pages for a variety of variables. Once the testing is complete, the goal is to utilize the best combination of term variants and deploy them site wide. In regards to a content strategy, as many know, what search engines love is new, relevant, and unique content. We felt that DonateACar2Charity.com had a unique selling point and worked with them on new methods of freshly adding content to their web site that matched with their values and mission. This Continue reading…
