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Posts Tagged ‘wprogram feature article’
5 Secrets to Selecting Highly Effective SEO and PPC Keywords
Mike Mothner | June 2nd, 2010
If there is a single concept that is the driver of much of the internet’s growth over the past decade – not to mention nearly all of Google’s $25 Billion of annual revenue – it is the concept of keywords. Keywords are what we type in when we are searching for products, services and answers on the search engines, an act that Americans performed 15.5 Billion times in April 2010 (according to ComScore). For businesses, the implications are huge; keyword selection is fundamental to success in paid search (PPC), organic website rankings (SEO), as well as the holy grail of marketing: how to most effectively market your products and services to your target audience. Do our customers love our product because it is fast acting or because it is long lasting? Do they care more about the great price or the abundant features? The answers very well may lie in the keyword research and strategies below, the same strategies that we use to help our clients, from the local dry cleaner to Fortune 100 companies, with all of their online marketing efforts. 1. Pick good “keyphrases” rather than “keywords” When it comes to search engine marketing, there may be no larger misnomer, no more archaic term than the ubiquitous “keyword”. I propose an official migration to the more accurate term “keyphrase”, but for now I will be forced to accept reality. My frustration with this term is that it quite simply implies a single word, which is rarely the strategy Continue reading…
Tags: Google, PPC, SEO, Wprogram, wprogram feature article
Posted in PPC, SEO, Wprogram | 2 Comments
Is your brand’s Google ranking top of mind? If it isn’t, it should be; there is quite a bit at stake. In fact, in a thought-provoking article titled “Meet the Brands Hiding on Google”, Advertising Age identifies just how much is up for grabs by evaluating the organic search presence of five branded websites, four with which we’ll bet money you are likely already familiar. The brands evaluated are Home Depot, Tiffany, Harry & David, 1-800-Flowers and CDW, and if you have yet to hear of the last name in that list of five, you are not alone; the b2b IT retailer boasts marginal brand awareness. Still, nothing about the list of brands itself surprises. All five are easily digestible. The article’s findings, however, which point out supposed failures of brands like Harry & David to rank for incredibly generic search terms like “gift,” are what may raise an eyebrow or two, at least to those who define a brand via its website ranking. It is hard to believe, after all, a lifestyle brand of such import, one synonymous with quality and refinement, could fall short at search engine optimization. We shudder at the thought. Ok, let’s get serious. We think the AdAge article missed the mark. We know there is more to a brand than its Google ranking and likely more to Harry & David’s “oversight” than meets the eye. We also know the value of establishing a credible online presence and believe in the proven power of search Continue reading…
