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Posts Tagged ‘what is social media optimization’
5 Social Media Don’ts to Avoid If You Want to Make a Positive Impression
Amanda Moshier | September 14th, 2009
With the popularity of social media on the rise, more and more companies are entering the fray. Many recognize the value of branding themselves online in a low-cost, transparent way and engaging with consumers in their target demographic, many of whom have become accustomed to ignoring traditional advertisements and basing their purchase decisions instead on word-of-mouth recommendations from friends and peers. For this reason alone, any brand seeking a foothold in the future can almost not afford to leverage social media on some level; the problem is many brands simply don’t know how. If you are a business looking to get started in social media, you are on the right track. But just as social media done well will help expose your brand to the right consumers, committing social media faux pas can leave you worse off than before you started. Don’t let this happen. To help you get a handle on navigating what is still very much a new frontier, we have compiled a list of five social media don’ts and what to do instead. 1. Don’t use an alias When conversations about your brand are taking place online, valuable knowledge can be gathered regarding what the consumer wants and how your company is stacking up against competitors. While it may be tempting to eavesdrop on these conversations without revealing your identity, doing so would defeat the entire purpose. Identify your social media profiles with your company name rather than an alias and you will have taken the first Continue reading…
What is social media optimization? and why are people asking me to tweet?
KRONiS | February 4th, 2009
Social Media Optimization? Search Engine Optimization? SMO, SEO, PPC(pay-per-click), what is all this stuff for? Social media optimization is a combination of using different social media networking profiles combined with humans interacting on a ‘social level’ to increase traffic and awareness. For example, if your website has easy to use features or buttons to help people ‘share’ your story on something such as their Facebook profile, chances are that interested people may just do that. Take advantage of people’s addictions to Facebook. I mean on several occasions I have had to grab a browser or cell phone to quickly ‘Tweet’ (send a twitter message) to my followers to let them know some information (i.e. the start time for a show or event, or perhaps to send out a warning about some type of computer glitch that could allow people to be exploited online) and to update Facebook to let others know what’s up who don’t use Twitter. This works because my Twitter messages automatically update my Facebook status. So by now, you folks (our dedicated readers) should all be experts enough about SEO (Search Engine Optimization) to know that you NEED someone to manage it for your business full-time if you are to be successful and that it cannot be achieved purely by automated programming by ‘your web guy’s WYSIWYG’ editor with ‘meta tag fields’. With this hefty knowledge in your belt, I’m pretty sure that many of you are soon realizing that you also need someone to manage your Continue reading…
