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Posts Tagged ‘website development’
Case Study – Withers Dental
Amanda Moshier | July 12th, 2010
A local dentistry practice in Manhattan Beach, CA, Withers Dental came to Wpromote in 2009 with the knowledge that the days of relying on the Yellow Pages to grow its business were numbered. Upon learning over 1,000 Internet users every month were searching for the term “Manhattan Beach dentist,” Dr. Withers knew it was time to advertise online. Challenges Dr. Withers was wary of investing in online marketing with no experience or proof it would turn a profit for his business. In turn, Wpromote designed a search marketing campaign customized to produce results with a moderate initial spend. Strategy Analyzed niche, goals, and budget After identifying Dr. Withers budget, we prioritized his marketing goals: a website and small Pay-Per-Click (PPC) campaign in the short term and valuable organic rankings down the line. Through keyword research and competitor analysis, we determined how to allocate the budget based on the minimum projected cost of seeing a return on PPC. Designed a comprehensive search engine marketing campaign With an idea of how to leverage Dr. Withers’ budget for maximum results, we recommended a comprehensive search engine marketing campaign composed of three key components: an attractive website, an entry-level PPC campaign, and basic SEO consulting on site structure and content to help set the stage for strong organic rankings. Developed an attractive, professional web presence The first step in establishing a strong presence for Withers Dental online was the creation of a useful and aesthetically-pleasing website to highlight all available services and drive users Continue reading…
