7 Secrets For Writing Effective Website Content


Forget everything you’ve ever learned about writing when it comes to generating copy for your blog or website, kick punctuation and sentence structure out of your house and set fire to all of the pictures of you and it together in effigy, write a nasty bold typed and grammatically inferior e-mail to your high school English teacher and take a baseball bat to the grammar check on your word processor if it tries to give you any guff. Because the truth of the matter is, when it comes to writing effective Internet content…the rules have decidedly changed. I used to be a copywriter before I came to rest here in the hallowed halls of Wpromote. I’ve written more convincing blogs on topics that nobody cares about than I desire to remember. But over the course of my tenure as a professional wordsmith, I learned some essential tips on how to … Continue reading

How To Optimize Website Content For SEO And Sales


Part 5 of the 6 Strategies For Superior SEM Results prezi covers the highly disputed topic of optimizing content on websites for SEO or Sales. While both sides have compelling arguments, this segment will help you find the perfect balance between the two. While we were going through the development of a new website we experienced this exact problem – whether to optimize the content on our site for SEO or Sales. Going through this process first hand, helped us to discover the following solutions to create the perfect balance between SEO and Sales. 1.) Think about implementing a blog (if you haven’t already) that has fresh, relevant content and won’t deter visitors looking to purchase. 2.) Expandable text boxes on your homepage, or other important pages on your website, will add content without taking away from the aesthetic and message on the page. Another idea is to add a … Continue reading