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Posts Tagged ‘web aggregators’
3 Online Advertising Trends You Should Know About By Now
Amanda Moshier | May 11th, 2009
In scanning my Google reader for blog fodder over the past several weeks, I noticed the same three topics coming up over and over: social media, mobile advertising, and real-time search. Some of you may be familiar with these trends, and if you are an online marketer, let’s hope you are. For those late to the party or looking for a little clarification, here is a brief overview of three things reshaping the way users experience the web and advertisers do their jobs. 1 – Social media is a big deal It’s been in the spotlight for awhile, but the time has come when no marketer can afford to ignore social media, if only for the fact that competition is fierce, and all your competitors are using it. Campaigns are becoming more integrated and the ad industry must get social or risk being left behind. This is not to say traditional forms of advertising are disappearing while blogging, social networking, and video sharing take over, but traditional campaigns now require an interactive component to be competitive, and that component usually involves social media. Still don’t believe social media is a big deal? Check out this list of ‘20 Reasons Why You Cannot Ignore Social Media,’ culled from powerhouse media agency Universal McCann. 2 – Mobile advertising With smart phone’s becoming the mobile phone of choice, and the iPhone’s ease-of-use changing the face of mobile search, marketers are becoming increasingly aware of the value in mobile marketing. According to an article Continue reading…
Tags: aggregator sites, content aggregators, mobile advertising, mobile marketing, monetizing Twitter, online video, real-time search, real-time search advertising, Social Media, Twitter search, Twitter vs. Google, web aggregators
Posted in Business, Internet News, Marketing, Online Advertising, Social Media, Technology, Yahoo! | 7 Comments
My ’09 Online Wishlist: 5 Things I’d Like to See in the New Year
Amanda Moshier | December 22nd, 2008
Amidst last-minute holiday shopping, new years resolution making, and perpetual to-do list creating, I’ve been thinking about how I’d like the web to change in 2009. Much different than a list of predicted trends that are hardly original, this post will offer up my semi-serious personal online wish list for the new year. Allow me to begin: 1) A one-stop online shop (or storefront, if you will) I know we have OpenID, FastDial, and iGoogle and online giants are developing open versions of their most popular services, but I’d like to see everything I need and use (and everything you need and use) on daily basis all in one place. Email, calendar programs, bill paying, bank accounts, online shopping, IM services, news sites, social networking, premium video, music…I could continue, but I won’t. The idea is I want everything essential available in one location, designed in a cool way, and easily customizable. I want to login to my Facebook and bank accounts from one location, and I want to contact the same support center if I have a problem with either. CAVEAT: I don’t know if this is safe. I guess in theory aggregating everything we do online would make us easier targets for identity theft, but I’ll leave security to the experts. I just want to make things easy. 2) Irrelevant website (and application) regulation…because it’s not quantity, it’s quality If one more faux-authoritative news site pops up touting exclusive coverage of the latest political scandal or a productivity Continue reading…
