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Posts Tagged ‘viral word-of-mouth’
The Truth About Viral Marketing, Part 1
Amanda Moshier | July 8th, 2009
If you work in the advertising business, you’ve probably heard the term ‘viral marketing.’ People often toss around the term, but unless you’re someone who has worked on a viral campaign, there is a good chance you are confused about what it really means. To dispel any confusion and get you up to speed with one of the most effective marketing tactics at your disposal, we’ve put together a two-part series we hope will leave you with a better grasp of viral marketing, and maybe even a little inspiration. What it isn’t When explaining a concept as frequently misunderstood as viral marketing, it is often useful to start by defining what it isn’t. That being said, let’s start with the requisite debunking of two common viral marketing myths. – Viral marketing is easy Many people think viral marketing involves little more than making an amateur video, putting it up on YouTube, and emailing a couple friends. But that is simply not how it works. Launching a successful viral campaign involves careful analysis of your goals, extensive research on your target demographic, and highly creative execution. There are always cases where a video or similar content ‘goes viral’ seemingly on accident, but without tactful consideration of the goals of your campaign or a long-term strategy for engaging users, the campaign is unlikely to gain traction or do anything to raise lasting awareness for your brand. – Viral marketing is free It is understandable that many people think viral marketing is ‘free’ Continue reading…
