Posts Tagged ‘viral video marketing’

Viral Video Friday!

Jesse Bouman | June 19th, 2009

Friday. Enough said. Obama Kills Fly During Interview Weird Al Yankovic- Craigslist Comfort Wipe Scarred by 56 Tattoos T-Pain featuring Taylor Swift Save this Post!

 

Viral Video Friday!

Jesse Bouman | June 12th, 2009

Just because Wpromote is having a Chili Cook off this afternoon doesn’t mean we’re not going to have Viral Video Friday! Enjoy! Deadline Post-It Stop Motion Deadline – The Making Of Hammer Pants Dance Remi Gaillard: Foot 2009 Real Street Fighter Wannabe Save this Post!

 

How To – Viral Marketing (What Not To Do)

Josh Tauber | September 22nd, 2008

It was reported earlier this week that “Kitt”, the beloved Mustang GT500KR from the new Knight Rider Television series was stolen at a promotional event in Toronto Canada. E! News seemed to have the initial scoop while YouTube users were uploading first hand accounts of the events from cellphone videos. It all seemed very suspicious. I had to further my investigation — call me the Mythbuster of Viral Marketing. I first checked to see who uploaded the video. It was fairly suspect that the user who uploaded the video was a new member to Youtube. Although not definitive evidence that this was a “fake” viral, it didn’t help. Next I looked at the meta tags. These tags are usually not very good if a user isn’t familiar with meta data. Check even popular videos on Youtube. They are sparse and sometimes unrelated (Hot chicks making out, boobs, etc.) The tags on this persons Youtube video were as follows: Now lets look closer at these Meta Keywords… They did have one random keyword in there — “girls” — but the rest are too perfect. They not only used quotes for an exact match keyword, hardly common knowledge among the everyday YouTube user, they used the keyword “E!”. E! huh? Even if E! was at the event I am not sure that an everyday YouTuber would have the insight to carefully select E! as a keyword. Today we found out it was in fact a Viral Marketing campaign. I wanted to add Continue reading…

 
 
 

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