Posts Tagged ‘Viral Marketing’

Tues News: 1/13

Michael Block | January 13th, 2009

Welcome back everyone, to a special edition and an especially odd edition of the Tues News. This weekend, I found myself killing time during halftime of the Chargers/Steelers game playing Xbox 360 for the first time in my life. I know, what kind of 26-year-old male am I, right? The game we were playing was called Pocket Bike Racer and was brought to us by the good people at Burger King. Apparently, this game came out in 2006 and here I was, sitting in my buddy’s living room, playing a fun little game and getting a healthy dose of advertising at the same time… three years later! This got me thinking about the innovative advertising that Burger King brings us over and over and over again, often times with heavy marketing integration online. Therefore, I present to you the first all Burger King version of the Tues News! Burger King has launched an ad campaign that they consider the world’s purest taste test that you can check out at WhopperVirgins.com. The idea, in which people who have never tasted a burger compare the Whopper to the Big Mac, is a little derivative of the Pepsi Challenge but was compelling enough to get parodied on Saturday Night Live.** You all know what they call that, right? They call that “free publicity.” I have a bad habit of checking uncrate.com every morning, even though I can never convince myself to buy any of the cool gear on the site that would obviously Continue reading…

 

Vblog 6 – “Ten Questions”

Amir Shoucri | December 4th, 2008

This marks the first of what will probably be a recurring feature. Since every week can’t be the Ben Hur of video blogs, we’re going to occasionally sit down with one person at a time and learn some really heavy stuff about them. Holly was only nervous for the first like 8 questions after we told her that, so great job and way to step up to the plate! Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] document.getElementById(“player1″).style.display = “”; var s1 = new SWFObject(“http://www.wpromote.com/blog/wp-content/plugins/flv-embed/flvplayer.swf”,”player1″,”438″,”268″,”7″); s1.addParam(“wmode”,”transparent”); s1.addParam(“allowscriptaccess”,”always”); s1.addParam(“allowfullscreen”,”true”); s1.addVariable(“height”,”268″); s1.addVariable(“width”,”438″); s1.addVariable(“file”,”http://www.wpromote.com/blog/video/videoblog6.flv”); s1.addVariable(“link”,”http://www.wpromote.com/blog/video/videoblog6.flv”); s1.addVariable(“showstop”,”true”); s1.write(“player1″); Save this Post!

 

Wpromote Video Blog 3

Amir Shoucri | November 6th, 2008

The long-awaited third episode. We’re over the slump, and these are getting pretty long. Next week, we’ll learn how to edit. Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] document.getElementById(“player2″).style.display = “”; var s2 = new SWFObject(“http://www.wpromote.com/blog/wp-content/plugins/flv-embed/flvplayer.swf”,”player2″,”438″,”268″,”7″); s2.addParam(“wmode”,”transparent”); s2.addParam(“allowscriptaccess”,”always”); s2.addParam(“allowfullscreen”,”true”); s2.addVariable(“height”,”268″); s2.addVariable(“width”,”438″); s2.addVariable(“file”,”http://www.wpromote.com/blog/video/videoblog3.flv”); s2.addVariable(“link”,”http://www.wpromote.com/blog/video/videoblog3.flv”); s2.addVariable(“showstop”,”true”); s2.write(“player2″); Save this Post!

 

How To – Viral Marketing (What Not To Do)

Josh Tauber | September 22nd, 2008

It was reported earlier this week that “Kitt”, the beloved Mustang GT500KR from the new Knight Rider Television series was stolen at a promotional event in Toronto Canada. E! News seemed to have the initial scoop while YouTube users were uploading first hand accounts of the events from cellphone videos. It all seemed very suspicious. I had to further my investigation — call me the Mythbuster of Viral Marketing. I first checked to see who uploaded the video. It was fairly suspect that the user who uploaded the video was a new member to Youtube. Although not definitive evidence that this was a “fake” viral, it didn’t help. Next I looked at the meta tags. These tags are usually not very good if a user isn’t familiar with meta data. Check even popular videos on Youtube. They are sparse and sometimes unrelated (Hot chicks making out, boobs, etc.) The tags on this persons Youtube video were as follows: Now lets look closer at these Meta Keywords… They did have one random keyword in there — “girls” — but the rest are too perfect. They not only used quotes for an exact match keyword, hardly common knowledge among the everyday YouTube user, they used the keyword “E!”. E! huh? Even if E! was at the event I am not sure that an everyday YouTuber would have the insight to carefully select E! as a keyword. Today we found out it was in fact a Viral Marketing campaign. I wanted to add Continue reading…

 
 
 

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