We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention. The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does. These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, … Continue reading
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It’s Great To Be Good
With many socially-conscious companies on the rise, giving back has never been hotter. Wpromote has always believed in giving back, however we are taking our social good acts to the next level. A new venture here at Wpromote, aptly named “Wprovide” (gotta love us clever ad-folk!), is a committee focused on organizing philanthropic opportunities for the Wpro employees to get involved and give back to the community. For Wprovide’s first event, we partnered with Heal The Bay, where employees took time to clean up the trash on El Porto beach here in our own backyard. This month we will be hosting a “Social Good” mixer during Social Media Week, celebrating Los Angeles’ thriving internet industry and the many talented companies, organizations and innovators driving the future of advertising, media, technology and business online. This event will take place on Tuesday, September 20, at The Vault gallery in … Continue reading