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Posts Tagged ‘us census 2010 viral campaign’
Best In Show, Waiting for Guffman Director tapped by US Census to Direct a Series of Viral Videos
Amanda Moshier | March 15th, 2010
It’s not often Hollywood and society come together to achieve a common goal, but when they do, the results are often dynamic, and this is the case with “Snapshot of America,” a video project funded by the US Census Bureau to let American citizens know 2010 is a census year. ‘Census year, what?’ you may be thinking. Is it that important? Well, a lot of people think it is, and the Census Bureau tapped none other than Hollywood mockumentary impresario Christopher Guest (Best In Show, Waiting for Guffman) to direct a series of five videos starring Ed Begley, Jr., Rachael Harris, Michael Hitchcock and Jennifer Coolidge, all whom have worked with Guest before, to get you excited about filling out those census forms! 2 of the five videos are being shown on television with the rest seeded online, and Wpromote is happy to announce our involvement in helping to spread the good word. Check out one of the videos here: Wpromote’s resident viral marketing machine, Jesse Bouman, gives a little insight into the narrative behind the series: The story is that major Hollywood director Payton Schlewitt, played by Ed Begley Jr., has come up with the idea to take a ‘Snapshot of America’ and brings his production team together to make it happen. The goal is to get all 300 million Americans in one shot, but an assistant makes it apparent in each video that the U.S. Census is doing the exact same thing already. The U.S. constitution requires the Continue reading…
Tags: us census 2010 viral campaign, Viral Marketing, viral video
Posted in Internet News, Viral Marketing, Wpromote, Yahoo! | 3 Comments
