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Posts Tagged ‘Twitter’
Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009
Amanda Moshier | February 27th, 2009
I know we’ve discussed social media tools like Twitter here before. We’ve even got a blog post on intermediate tweeting from our Director of Viral Marketing, Josh Tauber, in this month’s issue of The Wprogram. But the more I think about it, I realize there is a lot more to say! While the meaning and implications of Web 2.0 have been discussed at length, and some will even say the mere mention of the term is cause to be tarred and feathered, the business world is only beginning to harness the power of social media – and some brands are reluctant to harness it at all. I’m not sure they get it. I know many of us reading this may scoff. ‘What do you mean,’ you may say, ‘I’ve been tweeting since 2004?’ and I get that. But you are tech-savvy. And while some who follow business trends may argue social media has entered the mainstream of corporate communications, there are corporate giants who have yet to take advantage of all that social media has to offer, and others still who missed the boat on claiming their brand name on influential sites like Twitter (brands like Coke, for example). The brands who fear the transparency (read: accountability) that social media tools like Twitter bring to the party are living in a simpler and far more private time. In a market where competition is fierce and communication is a commodity, consumers require more information than they have in the past. If Continue reading…
Tags: 2009, 2009 business tips, 2009 sales tips, Brand transparency, Social Media, social media marketing, Transparency, Tweeting, Tweets, Twitter, Wpromote
Posted in Business, Editorial, Social Media, Yahoo! | 3 Comments
The Intermediate Tweeter – Intertweetiate?
Josh Tauber | February 20th, 2009
by Josh Tauber Director, Viral Marketing & SMO twitter.com/JoshTauber OK, we get it. Twitter is amazing and it can do amazing things. We have all jumped on the bandwagon and are posting a few times here and there, but now what? Here you will find a few examples of what those symbols and weird words mean, as well as some resources to bring you to the next level – an “intertweetiate”. There is no real true way of tweeting but a bit of a standard is being formed. Hopefully this will help you with some of the top twitterizms. @Username: This allows you to tweet at someone. If you see that someone you follow asks a question about something, you can respond to them directly(or if you spied on someone through a third party app like tweetdeck.. more on this below). To do this, simply hit the respond arrow (on the web) or type @(their user name) and type away. Once you post the tweet the user is notified directly! Retweet: A retweet is just that. If a person finds that someone has an interesting tweet and feel the need to spread the word, they simply retweet. A retweet is noted by either “RT” or “RT:” then the copied tweet is pasted afterwards. See example below: #word: This is called a hash. It allows you to keep track of certain topics or tweets from an event such as a conference. To really maximize your tracking capabilities you should follow @hashtags. Continue reading…
Tags: smm, SMO, Social Media, social media marketing, social media optimization, tweet, Twitter, twitter help, Viral Marketing
Posted in Social Media, Viral Marketing | 8 Comments
Have You Heard The News About Twitter?
Amanda Moshier | February 10th, 2009
The social networking and microblogging service was slow to catch on, but since its launch in 2006, Twitter has become a communications tool for over 6 million tech-savvy users. Today it seems everyone and their mom is tweeting, and as someone who only recently figured out how to work the phenomenon to my advantage, I’m enjoying the thrill tweets bring to my daily routine. The value of Twitter uncovered I’ll admit, I was skeptical at first. Why send updates to my personal network, isn’t that what Facebook is for? I wasn’t sure how Twitter could benefit me or whether or not it was a waste of time, but it was Wpromote’s very own Mike Mothner who got me interested in learning more. Last week, he told me that a tweet about a his recent blog post landed us on Fresh Inc., the blog owned by Inc., the go-to online resource for small businesses and entrepreneurs. It all started making sense. How Twitter helps me professionally In the past 24 hours alone, after tweeting about my blog on on Google Analytics, I have seen my ‘follower’ list triple in size. Internet marketers, social media experts, and online entrepreneurs have slowly begun to follow me on Twitter, and the more industry followers I gain (and the more interesting people I discover), the more I realize Twitter rocks. The downside of Twitter’s massive popularity – charging brands to Tweet Corporate and global brands have caught on to the Twitter craze, too, and are Continue reading…
Reflections on 2008
Mike Mothner | December 29th, 2008
by Michael Mothner Founder & CEO 2008 was a momentous year in many ways. From the roller coaster ride of gas prices to, essentially, the end of investment banks, from the collapse of the stock market to the historic election of our first African American president, it has been a year to remember. Now, we take a look back at some of the big themes of 2008 through the lens of an internet marketer. 1. A New Model of Political Marketing was Born The 2008 presidential election was a historic milestone in many ways, but, for me one of the most powerful themes was the Obama campaign’s truly amazing use of the Internet to help get his message out, raise money and ultimately drive votes of his supporters. His campaign created a brilliant logo that invoked patriotism and excitement. His website was a model site in clear messaging, logical navigation and calls to action (namely donating!). He used Facebook, MySpace, Twitter, YouTube, Flickr, Wikis, emails and even text messaging to reach out to his supporters virtually anywhere they might be. Nearly half of the record $265 Million that Obama raised came from donations under $200, and nearly all of that was through his website. And it wasn’t a one-way street; the campaign utilized social and collaborative marketing to solicit opinions, collaborate on campaigning and generate excitement in the campaign. 2. Twitter Goes Mainstream but Nobody Knows How to Use It With over six million registered users, Twitter has officially moved Continue reading…
Amazon Mobile Remembers: Most Of The Time
Christian Vuong | December 5th, 2008
I was originally planning to write a blog post about top gadget gifts but it seems Digg’s Kevin Rose has beat me to the punch. Check out his list of Top 10 Gifts. So, today’s blog post will be about Amazon Mobile, a new interesting way to do mobile shopping. The recently released Amazon Application developed for Iphone users makes spending all your money on Amazon browsing and shopping Amazon even easier. A feature that particularly caught my eye was Amazon Remembers. What Is Amazon Remembers? Amazon Remembers is a feature of the application that allows users to take photos of products with their Iphone and have them matched with the same or similar products offered on Amazon.com. How is this possible? As Wired mentioned, the feature is powered by Amazon’s Mechanical Turk. Behind the scenes, it’s not Amazon employees, or any artificial intelligence doing the legwork. It’s ordinary folks around the world, working for pennies, using Amazon’s Mechanical Turk. Does it really work? I decided to put Amazon’s Remember feature to the test, and was actually surprised by the quickness and results. On average it only took a few minutes for Amazon to email me back a recommendation for the photo I took. The Results First up, I decided to take a photo of a pair of Sony MDR-V6 Headphones at an angle. What Did Amazon Return? The Sony MDR7506 Headphones. Close enough! Next Up Was A Doorknob. A standard doorknob. What Did Amazon Return? A doorknob! Great job Continue reading…
Tags: amazon mobile, iphone application, product comparison, remembers, Twitter
Posted in Internet News | 3 Comments
How do you clean up a marketing mess put forth by someone outside your company, and what is Twam anyways?
KRONiS | October 10th, 2008
What is TWAM (Twitter Spam) and How To Clean Up a Marketing Mess Put Forth by Someone Outside Your Company. Reputation Managment.
Tags: 60th anniversary scam, darren rowse, detroit red wings, in n out, leafs, leafs beat detroit, red wings, stanley cup, thanksgiving, twam, Twitter, twitter spam
Posted in Internet News | No Comments
