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Posts Tagged ‘Twitter’
Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization
Rebecca Eaton | January 12th, 2012
Situation: EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking to further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent. Challenges: The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company. Strategy: To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A fan gate was created which does not allow non-fans to view content without “Liking” the page. Daily engagements were posted, including posts that coincided with current tours and bike events. To ensure positive reputation management, all comments and posts by fans were responded to in a timely manner. An event page was created to project the number of people interested in attending this year’s EagleRider Customer Appreciation Party in Birmingham, England. Other Facebook efforts included Facebook Advertising. Two ads, both with an estimated reach between 400,000 – 600,000 Facebook users, were ran to supplement organic growth on their profile page. Continue reading…
Tags: EagleRider, facebook, Heartwood Digital Most Improved Business, Social Media, Twitter, youtube
Posted in Client Profile | 1 Comment
Client Profile – Dearfoams: Comprehensive Social Media Strategy Grows Brand Awareness and Sales
adria | August 30th, 2011
Situation: Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand awareness. Dearfoams had been managing a Facebook advertising campaign internally but needed the help of an agency to further optimize it and to create and implement an all-encompassing social media strategy to obtain desired results. Challenges: As with most online companies, Dearfoams knew that even a small hiccup of a customer complaint, could tarnish a company’s reputation. Dearfoams wanted daily social media monitoring of all profiles to assist with reputation management so they could uphold their sound reputation they had long worked to achieve. Dearfoams also wanted to widen their audience to capitalize on a younger demographic, which had the potential to bring in a great new source of brand evangelists and revenue for them. In order to successfully reach an atypical audience where little brand awareness existed, they would need a highly creative strategy to successfully target this untapped market. Strategy: To begin, Wpromote performed a comprehensive audit of their existing profiles and ad campaign. While they had established profiles on Facebook, Twitter, and YouTube, these profiles were lacking a general cohesiveness. All profiles would need to be overhauled to create homogenous branding across the board. For Facebook, while their badge represented their playful personality, it would need to be re-designed to incorporate their website and coordinate with their other social media profiles. For a better user experience, their navigation tabs would be updated to remove blank Continue reading…
Tags: Case Study, Dearfoams, facebook, Social Media, Twitter, youtube
Posted in Client Profile | No Comments
What Can Online Businesses Learn From Charlie Sheen?
Alice Wang | March 4th, 2011
“Two and a Half Men” star and recent headline-grabber Charlie Sheen amassed over a million followers in just over 24 hours yesterday, and he hadn’t posted one tweet. People may think this was merely Sheen trying to stir up more drama following his excommunication from his own television show. But the star’s primary reason for tweeting? He wants to make money. According to Edmund Lee at Advertising Age, Sheen, amidst his publicized troubles, has squeezed some bittersweet lemonade out of this media frenzy. By pairing up with internet startup Ad.ly, a company that runs celebrity endorsements in social media, Sheen plans to tap into the $35 million dollars in digital advertising yearly. Online businesses can learn a thing or two from chief executive of Ad.ly Arnie Gullov-Singh who hasn’t charged Sheen a dime for their services. More than immediate monetary returns, Gullov-Singh stated, “…we just want to be top of mind when they think about monetizing, and if they don’t monetize, that’s OK too.” Whether Ad.ly will generate significant income from Sheen’s antics (pitching chocolate milk and a juice brand called Naked with his adult-film-star girlfriend on Twitter), one thing is clear: the company, without collecting a dime, quickly positioned itself next to center stage. And that, for any internet startup in the name of brand recognition and web presence, is priceless. Save this Post!
Supporting Your Social Media Campaigns With Fundamental SEO: Part Two
KRONiS | February 24th, 2011
Why does Twitter help your clients? It’s the POTENTIAL to engage client’s customers daily. Without Clogging Their Inboxes! For part two, I will be covering best practices and smarter ways to use Twitter, to enhance potential engagements with customers. Twitter: Here are some DON’Ts while using Twitter: (They seem to outnumber the DOs!) Don’t use a hashtag (#searchterm) unless necessary (can be spammy). Don’t use more than 2 or 3 hashtags EVER – it can be spammy and cause people to unfollow you. Don’t use all 140 chars! Leave it around 100-120 allowing people to retweet with comments. Don’t tweet more than once every 15 mins. Don’t Fly by the seat of your pants (unless retweeting, always follow the 2nd doc spreadsheet) Don’t reach out to people a second time unless you have value to offer them! Don’t be unclear: e.g unclear: “OMG! This is amazing + link” e.g. clear: “Who new a kid from Jersey could beat a Russian expert at chess [VIDEO] +[LINK]” The following outlines some best practices to grow your twitter follower count the natural way (The Right Way!) Create An Email Signature: Easy to do, but easy to forget. Include your twitter name in your Email signatures: ‘Follow me on twitter’, ‘Follow my company on twitter’. #FollowFriday: This is Not Spam. Actually a digital ‘Thank You’ vouching ‘account realness’ to others you may have recently encountered. Run Contests: e.g. Radio Stations, can tweet out some strange phrase, then callers call in… they say it and Continue reading…
Tags: SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Online Advertising, SEO, Social Media, Twitter | 1 Comment
Supporting Your Social Media Campaigns With Fundamental SEO, The Smarter Way: Part One
KRONiS | February 23rd, 2011
In late 2010 and recent 2011 months, I attended several conferences and created some internal presentations for employees here at Wpromote Inc. These are highlights from what I felt was important to share with the world to learn from. It also may help answer some of our current and future clients questions about what is important. A lot of this is NOT SEO, but common sense. Doing everything will increase your overall presence on the web, so I consider it part of the job to include things like Social Media Profile Management. Smarter Ways to Use: Linkedin: Although many people have accounts, not so many people realize just how powerful LinkedIn can be to your search marketing business. If you complete your full profile you find that you can actually add 3 links that will benefit the sites you link to with the anchor text. Trick: Be sure to choose to edit your website with the ‘other’ selection choice and create custom links with keywords in the anchor text. (otherwise it will just read ‘My Company’ and no one is targeting ‘My Company’!) Other LinkedIn Tips: Personal: Highlight Ways To Showcase Your Work. For Example, as an SEO Expert: 1. I want to show how my approach to SEO is unique 2. List some impacting accomplishments / results for real clients. 3. Somehow show by example (blogs?) my passion for my work. Business: Create Business Profiles for Clients Encourage staff of company to complete full profiles Build a solid company profile Create Continue reading…
Tags: facebook, LinkedIn, seo 2011, SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Marketing, Online Advertising, SEO, Social Media, Twitter | 4 Comments
Super Bowl XLV: The Ads Are The Real Fun! [Infographic]
Jenny Pauley | February 7th, 2011
The Super Bowl is the single most viewed sporting event in the United States. Every year the top two teams in the NFL collide for the rights to hoist the Vince Lombardi trophy and be anointed Champions. Pretty important stuff. So, do you remember who won Super Bowl XXIX? Yeah, neither do I. But do you remember the Budweiser commercial that launched that year, starring three frogs “Bud” “Weis” and “Er”? I bet you do! This year, we selflessly opted not to pay much attention to the game, and decided to focus on the true stars of Super Bowl Sunday: the advertisements! Below is every stat you could possibly wonder about this year’s Super Bowls ads. Should you like what you see, you can copy and paste the embed code provided below, and this nifty little infographic is all yours! You’re welcome. View in a larger browser Click to view entire infographic Embed the infographic above: <a href=”http://www.wpromote.com” mce_href=”http://www.wpromote.com”><img src=”http://www.wpromote.com/img/super_bowl_xlv_best_in_ads.jpg” mce_src=”http://www.wpromote.com/img/super_bowl_xlv_best_in_ads.jpg” alt=”Super Bowl XLV Ads” border=”0″ /></a><br />Via: <a href=”http://www.wpromote.com” mce_href=”http://www.wpromote.com”>Wpromote</a> Save this Post!
Tags: ads, commercials, facebook, PPC, super bowl xlv, Twitter
Posted in Marketing, Online Advertising, PPC, Social Media | 1 Comment
