Posts Tagged ‘Tweeting’

Vlog Episode 14 – “Twit or Twitter”

Amir Shoucri | April 9th, 2009

The triumphant return of the video blog…enjoy! Save this Post!

 

Should Google Buy Twitter??

Amanda Moshier | April 6th, 2009

Don’t say you didn’t see it coming. Last Friday, the blog world churned out post after post investigating claims that Google is in talks to buy Twitter. There was quite a bit of finger-pointing going on – whose sources were more legit, who was reporting on derivatives, blah blah blah. I’m less interested in handing out journalism awards and way more excited to discuss just what a Google takeover would mean for Twitter users, marketers included. For those unfamiliar with Twitter, check out this blog post. If you aren’t sure about what Twitter means to marketers, this should give you an overview. For Twitter users, addicts, and fans who don’t necessarily tweet but understand its value, I want to know what you think. The idea that Twitter could be controlled by Google is upsetting, to say the least. One of the best things about Twitter is the fact that it feels very open and free (AKA not controlled by a global corporation, like Google). On top of that, the fact that tweeting is so useful and fun makes it feel like I’m getting away with something every time I tweet. Despite my emotional attachments to Twitter as it stands today, there are folks out there making rational and rather convincing arguments about why it makes sense for Google to acquire the microblogging service, and David Berkowitz, Director of Emerging Media for 360i, is one of them. In an article featured on Advertising Age’s all-things-digital blog, Digital Next, Berkowitz writes: Despite Continue reading…

 

Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009

Amanda Moshier | February 27th, 2009

I know we’ve discussed social media tools like Twitter here before. We’ve even got a blog post on intermediate tweeting from our Director of Viral Marketing, Josh Tauber, in this month’s issue of The Wprogram. But the more I think about it, I realize there is a lot more to say! While the meaning and implications of Web 2.0 have been discussed at length, and some will even say the mere mention of the term is cause to be tarred and feathered, the business world is only beginning to harness the power of social media – and some brands are reluctant to harness it at all. I’m not sure they get it. I know many of us reading this may scoff. ‘What do you mean,’ you may say, ‘I’ve been tweeting since 2004?’ and I get that. But you are tech-savvy. And while some who follow business trends may argue social media has entered the mainstream of corporate communications, there are corporate giants who have yet to take advantage of all that social media has to offer, and others still who missed the boat on claiming their brand name on influential sites like Twitter (brands like Coke, for example). The brands who fear the transparency (read: accountability) that social media tools like Twitter bring to the party are living in a simpler and far more private time. In a market where competition is fierce and communication is a commodity, consumers require more information than they have in the past. If Continue reading…

 

Have You Heard The News About Twitter?

Amanda Moshier | February 10th, 2009

The social networking and microblogging service was slow to catch on, but since its  launch in 2006, Twitter has become a communications tool for over 6 million tech-savvy users. Today it seems everyone and their mom is tweeting, and as someone who only recently figured out how to work the phenomenon to my advantage, I’m enjoying the thrill tweets bring to my daily routine. The value of Twitter uncovered I’ll admit, I was skeptical at first. Why send updates to my personal network, isn’t that what Facebook is for? I wasn’t sure how Twitter could benefit me or whether or not it was a waste of time, but it was Wpromote’s very own Mike Mothner who got me interested in learning more. Last week, he told me that a tweet about a his recent blog post landed us on Fresh Inc., the blog owned by Inc., the go-to online resource for small businesses and entrepreneurs. It all started making sense. How Twitter helps me professionally In the past 24 hours alone, after tweeting about my blog on on Google Analytics, I have seen my ‘follower’ list triple in size. Internet marketers, social media experts, and online entrepreneurs have slowly begun to follow me on Twitter, and the more industry followers I gain (and the more interesting people I discover), the more I realize Twitter rocks. The downside of Twitter’s massive popularity – charging brands to Tweet Corporate and global brands have caught on to the Twitter craze, too, and are Continue reading…

 
 
 

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