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Posts Tagged ‘Transparency’
PubCon South 2011 Takeways – Online Reputation Management and Social Media
John Vantine | March 16th, 2011
When I found out that PubCon South 2011 was being held in Austin, I was pretty excited. I’ve never been to the Lone Star State before, but I’ve heard nothing but good things about the city. Any place that is referred to as “The Live Music Capital of the World” has my name written all over it.
In my state of excitement (which is often comparable to that of a 12 year old) I overlooked the fact that 90% of the time one spends at a search conference is spent either in conference rooms or in front of a laptop in the hotel room.
Tags: online reputation management, orm, Social Media, Transparency
Posted in Social Media | 8 Comments
Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009
Amanda Moshier | February 27th, 2009
I know we’ve discussed social media tools like Twitter here before. We’ve even got a blog post on intermediate tweeting from our Director of Viral Marketing, Josh Tauber, in this month’s issue of The Wprogram. But the more I think about it, I realize there is a lot more to say! While the meaning and implications of Web 2.0 have been discussed at length, and some will even say the mere mention of the term is cause to be tarred and feathered, the business world is only beginning to harness the power of social media – and some brands are reluctant to harness it at all. I’m not sure they get it. I know many of us reading this may scoff. ‘What do you mean,’ you may say, ‘I’ve been tweeting since 2004?’ and I get that. But you are tech-savvy. And while some who follow business trends may argue social media has entered the mainstream of corporate communications, there are corporate giants who have yet to take advantage of all that social media has to offer, and others still who missed the boat on claiming their brand name on influential sites like Twitter (brands like Coke, for example). The brands who fear the transparency (read: accountability) that social media tools like Twitter bring to the party are living in a simpler and far more private time. In a market where competition is fierce and communication is a commodity, consumers require more information than they have in the past. If Continue reading…
Tags: 2009, 2009 business tips, 2009 sales tips, Brand transparency, Social Media, social media marketing, Transparency, Tweeting, Tweets, Twitter, Wpromote
Posted in Business, Editorial, Social Media, Yahoo! | 3 Comments
