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Posts Tagged ‘targeted ads’
I Told You Personalized Ads Were Cool
Amanda Moshier | January 26th, 2009
Greetings, and happy Monday! Some of you may recall my post from November 2008 entitled “Why I Started Paying Attention to Internet Ads (or How Facebook Changed My Life),” and if you don’t, check it out. It’s a good time. In the post, I discuss my errant love of online marketing, my bizarre stint in the implausible world of reality TV, and the truth about writing email copy, aka “spam” – a term today that can pretty much refer to almost any form of unfiltered, mass communication designed to reach as many people as possible in the hopes that at least some of them will click. The downside of casting such a wide net is two-fold: you end up sending Rogaine and Viagra offers to teenage girls with little use for either, and your messaging is invariably diluted by that of competitors casting nets equally as wide. On the other side of the spectrum, at least in theory, is PPC or pay-per-click advertising, wherein users are targeted based on relevant demographic data, or quite simply, the keyword they search. The upside to PPC as compared to email marketing is a more promising ROI thanks to ad dollars better spent on people looking for the thing being advertised; the downside is so many users have become accustomed to being bombarded with irrelevant ads that many savvy Internet users have begun to ignore search engine ads altogether…until now. PPC gets personal – and it really works (especially on people with very good Continue reading…
Tags: ad relevancy, facebook, Google AdWords, luxury shopping, personalized ads, PPC, social media advertising, targeted ads
Posted in Business, Google, PPC | 2 Comments
