We’re all used to seeing star ratings in the SERPs for things like movies (IMDB/Rotten Tomatoes), products (Amazon) and restaurants (Yelp). Over the past month or so, I’ve noticed them appearing alongside listings/rich snippets in the organic search results for regular websites and blog posts. This seemed out of place to me, so I did some research. As it turns out, it’s pretty simple to get a star rating in the SERPs for any old run-of-the-mill page. I used the following format to add a “review” to the homepage of johnvantine.com. <div class="hreview"> <span class="reviewer">Name of reviewer</span> <span class="dtreviewed" title="YYYY-MM-DD">Date of review</span> <span class="summary">Review summary</span> <span class="description">Review body</span> <span class="rating">Numerical rating (from 1-5)</span> </div> The review is not fake, mind you! It was written by Ryan Farrell. Anyway, I added the review to the homepage on Wednesday. I checked the SERPs on Thursday morning, and the star rating was showing … Continue reading →