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Posts Tagged ‘StacksandStacks.com’
5 Things I Never Knew About SEO
Eva Wallace | December 15th, 2008
The Wpromoter is proud to announce our first official Client Guest Blog, courtesy of Eva Wallace of StacksandStacks.com. We’re happy to have her represented here, and look forward to future posts! As manager of the StacksandStacks.com web team, I head up some of our research on Search Engine Optimization. Our team has learned about keywords and keyword phrases, Meta titles and tags. We even helped with our pay-per-click ad writing campaign, but I digress. The fruits of our labor definitely paid off: we ranked #1 for many of our keywords in Google, and hit the first page of Google search for dozens more, advancing our business in ways we never knew possible. Then several months ago, our business website underwent a major overhaul. A new site design, new page layout, all-new category structure – it was a work of art, really – we were all very excited when we launched! But shortly afterward, we realized our search engine rankings were not nearly as high as they had been before the re-design. Luckily, Wpromote’s SEO division clued us in on a few things we never knew (thanks, guys!!!), and helped us get back on track. Without further ado, here are 5 things we learned about SEO that really had an effect on our rankings. 1 – If you make a site change like we did, every single old cached page must be redirected. Just because you create a new website doesn’t mean your old site disappears into thin air. Since many Continue reading…
