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Posts Tagged ‘social networking’
Is the Future of Social Networking A Moot Point?
Amanda Moshier | June 24th, 2009
When I read the latest article from ReadWriteWeb on the present downfall of MySpace and collapse of Facebook, it hit me… – What need do these social networks fill? – Why do we spend so much time using them? – How do social networks add value to our lives? – And what does that value add mean in terms of what else was lost? If I hadn’t spent those 5 hours of my life connecting with my friend from elementary school, would I have gotten a brilliant idea, saved a life, seen a mind-blowing film, or met my future soul mate instead? What about the Sunday afternoon I spent chatting with an ex from high school? Would my time have been better spent elsewhere? And if the conversation was important, wouldn’t it have manifested itself with or without the magic of Facebook? What, exactly, have I been missing? I know I’m not the first to reflect on these questions and the questions themselves are the reason many opt out of social networking altogether. At the same time, despite my doubt that social networking has a place in my future, I do feel tools like Facebook have added something to my life. But as we sit and muse on the future of social networking and vote on what we’d like to see manifest, I have to ask myself…is social networking really part of our future? Or can the tons of energy being put into social networking by people around the world Continue reading…
Should Google Buy Twitter??
Amanda Moshier | April 6th, 2009
Don’t say you didn’t see it coming. Last Friday, the blog world churned out post after post investigating claims that Google is in talks to buy Twitter. There was quite a bit of finger-pointing going on – whose sources were more legit, who was reporting on derivatives, blah blah blah. I’m less interested in handing out journalism awards and way more excited to discuss just what a Google takeover would mean for Twitter users, marketers included. For those unfamiliar with Twitter, check out this blog post. If you aren’t sure about what Twitter means to marketers, this should give you an overview. For Twitter users, addicts, and fans who don’t necessarily tweet but understand its value, I want to know what you think. The idea that Twitter could be controlled by Google is upsetting, to say the least. One of the best things about Twitter is the fact that it feels very open and free (AKA not controlled by a global corporation, like Google). On top of that, the fact that tweeting is so useful and fun makes it feel like I’m getting away with something every time I tweet. Despite my emotional attachments to Twitter as it stands today, there are folks out there making rational and rather convincing arguments about why it makes sense for Google to acquire the microblogging service, and David Berkowitz, Director of Emerging Media for 360i, is one of them. In an article featured on Advertising Age’s all-things-digital blog, Digital Next, Berkowitz writes: Despite Continue reading…
Tags: Google, Marketing, monetization, Social Media, social networking, Tweeting, Twitter
Posted in Business, Google, Internet News, Marketing, Social Media | 15 Comments
Have You Heard The News About Twitter?
Amanda Moshier | February 10th, 2009
The social networking and microblogging service was slow to catch on, but since its launch in 2006, Twitter has become a communications tool for over 6 million tech-savvy users. Today it seems everyone and their mom is tweeting, and as someone who only recently figured out how to work the phenomenon to my advantage, I’m enjoying the thrill tweets bring to my daily routine. The value of Twitter uncovered I’ll admit, I was skeptical at first. Why send updates to my personal network, isn’t that what Facebook is for? I wasn’t sure how Twitter could benefit me or whether or not it was a waste of time, but it was Wpromote’s very own Mike Mothner who got me interested in learning more. Last week, he told me that a tweet about a his recent blog post landed us on Fresh Inc., the blog owned by Inc., the go-to online resource for small businesses and entrepreneurs. It all started making sense. How Twitter helps me professionally In the past 24 hours alone, after tweeting about my blog on on Google Analytics, I have seen my ‘follower’ list triple in size. Internet marketers, social media experts, and online entrepreneurs have slowly begun to follow me on Twitter, and the more industry followers I gain (and the more interesting people I discover), the more I realize Twitter rocks. The downside of Twitter’s massive popularity – charging brands to Tweet Corporate and global brands have caught on to the Twitter craze, too, and are Continue reading…
What is social media optimization? and why are people asking me to tweet?
KRONiS | February 4th, 2009
Social Media Optimization? Search Engine Optimization? SMO, SEO, PPC(pay-per-click), what is all this stuff for? Social media optimization is a combination of using different social media networking profiles combined with humans interacting on a ‘social level’ to increase traffic and awareness. For example, if your website has easy to use features or buttons to help people ‘share’ your story on something such as their Facebook profile, chances are that interested people may just do that. Take advantage of people’s addictions to Facebook. I mean on several occasions I have had to grab a browser or cell phone to quickly ‘Tweet’ (send a twitter message) to my followers to let them know some information (i.e. the start time for a show or event, or perhaps to send out a warning about some type of computer glitch that could allow people to be exploited online) and to update Facebook to let others know what’s up who don’t use Twitter. This works because my Twitter messages automatically update my Facebook status. So by now, you folks (our dedicated readers) should all be experts enough about SEO (Search Engine Optimization) to know that you NEED someone to manage it for your business full-time if you are to be successful and that it cannot be achieved purely by automated programming by ‘your web guy’s WYSIWYG’ editor with ‘meta tag fields’. With this hefty knowledge in your belt, I’m pretty sure that many of you are soon realizing that you also need someone to manage your Continue reading…
Why you should join LinkedIn today
Amanda Moshier | November 10th, 2008
The MySpace/Fox deal of 2005 took some users by surprise, but MySpace’s 580 billion dollar payday was instrumental in quantifying your identity and setting a price tag on your virtual identity. Three years later, LinkedIn has taken that valuation to heart. Although you may have missed the news amidst the excitement of the last two weeks, the social network boasting over 30 million professionals and a user base that represents every company on the Fortune 500 list unveiled its new and presumably fruitful business model: social surveys. How social networks make money (for now) Ever since sites like Facebook and MySpace became the relative norm, social networks have been trying to make money in a variety of ways – from market research to advertising, the longterm value of which has been hotly debated, due to the thinking that people don’t login to Facebook to shop. While recent reports show that mentality may be changing, the value of advertising on one social media site alone is predicted to decline as the web continues moving towards an open platform. LinkedIn’s social survey model Capitalizing on its influential user base of professionals and building upon its already successful advertising model, LinkedIn recently launched “social surveys” as a new B2B product selling user opinions to companies looking for demographic samples. The value of LinkedIn’s user base is the granular level at which they can be targeted – based on affiliations, age, hobbies, income, industry, skills, and more. Hopes are high, and the reason behind Continue reading…
Tags: advertising model, LinkedIn, monetization, social networking, social surveys
Posted in Business, Internet News, Microsoft, Wpromote, Yahoo! | 3 Comments
And the 44th U.S. President Is…
Amanda Moshier | November 5th, 2008
Last night, Senator Barack Obama of Illinois won the U.S. presidency in a landslide victory against Republican opponent, Senator John McCain. In addition to carrying the same “Blue” states as John Kerry in 2004, Obama carried battleground states – like Florida, Nevada, Ohio, Pennsylvania, and Virginia – whose record Democratic support tipped the election in Obama’s favor. Addressing the nation from Chicago last night in a dogged victory speech, President-elect Barack Obama called for steadfast cooperation among Americans as our nation embarks on a new era, and cited his unlikely victory as evidence of the power Americans have to enact awe-inspiring change. Why this campaign was different The 2008 U.S. presidential election commemorates several noteworthy firsts, the two most obvious being the inclusion of a woman (Hilary Clinton) and an African-American (Barack Obama) in the race for the White House. While the socio-cultural significance of such inclusions is clear, it wasn’t only America’s notion of “President” that changed dramatically. The ways of political campaigning themselves were too revolutionized, by the Obama campaign’s strategic (and wildly successful) use of the Internet to raise funds, mobilize supporters, and get out the vote. How Obama used the Internet to win From the beginning, Obama’s status as an underdog required he make bold moves for attention, many of them online. With the intent to reach a massive number of people in a short period of time, Obama’s campaign had a comprehensive website up and running before beginning the push for support, including web pages Continue reading…
Tags: 44th US President, Barack Obama, MyBarackObama.com, social networking, US election, victory speech
Posted in Internet News | 9 Comments
