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Posts Tagged ‘Social Media’
SES San Jose Recap
Emin | August 17th, 2009
If we were to assign a theme to Search Engine Strategies in San Jose, it was quality over quantity. Although there was a 50% decline in attendees, the Wpromote crew got to meet many up-and-coming online businesses looking to take advantage of search marketing . Our main purpose for this show was to meet firms just like this and let them learn about our approach towards search. Before I begin to write about the event, we would like to thank all the firms and individuals that stopped by our booth to inquire for information, and for those who won our fortune cookie prize (we hope you weren’t behind the wheel minutes later). Going into its 11th year, SES San Jose featured over 150 speakers on topics such as SEO, link building strategies, PPC management, local marketing, mobile marketing, and social media optimization. With over 100 companies, SES San Jose provided a pleat of information for many online marketers and online businesses. Despite the economic downturn and a decrease in attendees, reading blogs or websites that talk about search marketing would not have cut it this time around. All the companies that stopped by the Wpromote booth received an onsite audit of their website. Our team showed all the firms what improvements could be made and how Wpromote could help them boost their presence online. The biggest buzz at SES San Jose seemed to be about social media optimization. Everyone was curious to know whether social media would produce qualitative links Continue reading…
Tags: PPC, PPC Management, sem, SEO, ses, ses san jose, Social Media, Wpromote
Posted in Wpromote | 4 Comments
Viral Marketing Debunked, Part 2: 5 Viral Transmission Tactics to Make Your Content a Smash
Amanda Moshier | August 6th, 2009
Welcome back to the second part of our series on viral marketing! In part one, we dispelled some common viral marketing myths and explained the value of viral tactics in a time when engaging consumers with traditional methods is becoming more difficult. This is not to say viral marketing is ‘easy,’ however, and the success of any viral campaign is largely dependent on two factors: the quality of the viral content, whether a video, microsite, widget, game, or otherwise, and the transmission tactics used to seed it. Today, let’s discuss five time-tested viral transmission tactics that can be used to seed any viral content and how to make them work for you. 1 – Blog Outreach One of the fastest ways to get your viral content seen by your target demographic is to secure coverage on influential blogs in your niche. For example, if your product is something targeted at moms, you would want to reach out to the most highly read bloggers in the parenting niche. If your product is targeted at college students, you would want to reach out to top bloggers in that niche, and so on. When reaching out to key bloggers, a common tactic is to keep it simple and make your intent clear. Write a friendly email introducing yourself and let the blogger know what you are promoting and why you think it makes sense for their audience. Include a link to your content and wait for responses. 2 – Social Networking Social networking Continue reading…
Tags: blog outreach, digital PR, digital press releases, Microblogging, microblogs, social bookmarking, social bookmarks, Social Media, social media optimization, social networking, social networks, Viral Marketing, viral marketing tactics, viral seeding, viral seeding tactics
Posted in SEO, Social Media, Viral Marketing, Wpromote | 4 Comments
3 Online Advertising Trends You Should Know About By Now
Amanda Moshier | May 11th, 2009
In scanning my Google reader for blog fodder over the past several weeks, I noticed the same three topics coming up over and over: social media, mobile advertising, and real-time search. Some of you may be familiar with these trends, and if you are an online marketer, let’s hope you are. For those late to the party or looking for a little clarification, here is a brief overview of three things reshaping the way users experience the web and advertisers do their jobs. 1 – Social media is a big deal It’s been in the spotlight for awhile, but the time has come when no marketer can afford to ignore social media, if only for the fact that competition is fierce, and all your competitors are using it. Campaigns are becoming more integrated and the ad industry must get social or risk being left behind. This is not to say traditional forms of advertising are disappearing while blogging, social networking, and video sharing take over, but traditional campaigns now require an interactive component to be competitive, and that component usually involves social media. Still don’t believe social media is a big deal? Check out this list of ‘20 Reasons Why You Cannot Ignore Social Media,’ culled from powerhouse media agency Universal McCann. 2 – Mobile advertising With smart phone’s becoming the mobile phone of choice, and the iPhone’s ease-of-use changing the face of mobile search, marketers are becoming increasingly aware of the value in mobile marketing. According to an article Continue reading…
Tags: aggregator sites, content aggregators, mobile advertising, mobile marketing, monetizing Twitter, online video, real-time search, real-time search advertising, Social Media, Twitter search, Twitter vs. Google, web aggregators
Posted in Business, Internet News, Marketing, Online Advertising, Social Media, Technology, Yahoo! | 7 Comments
Should Google Buy Twitter??
Amanda Moshier | April 6th, 2009
Don’t say you didn’t see it coming. Last Friday, the blog world churned out post after post investigating claims that Google is in talks to buy Twitter. There was quite a bit of finger-pointing going on – whose sources were more legit, who was reporting on derivatives, blah blah blah. I’m less interested in handing out journalism awards and way more excited to discuss just what a Google takeover would mean for Twitter users, marketers included. For those unfamiliar with Twitter, check out this blog post. If you aren’t sure about what Twitter means to marketers, this should give you an overview. For Twitter users, addicts, and fans who don’t necessarily tweet but understand its value, I want to know what you think. The idea that Twitter could be controlled by Google is upsetting, to say the least. One of the best things about Twitter is the fact that it feels very open and free (AKA not controlled by a global corporation, like Google). On top of that, the fact that tweeting is so useful and fun makes it feel like I’m getting away with something every time I tweet. Despite my emotional attachments to Twitter as it stands today, there are folks out there making rational and rather convincing arguments about why it makes sense for Google to acquire the microblogging service, and David Berkowitz, Director of Emerging Media for 360i, is one of them. In an article featured on Advertising Age’s all-things-digital blog, Digital Next, Berkowitz writes: Despite Continue reading…
Tags: Google, Marketing, monetization, Social Media, social networking, Tweeting, Twitter
Posted in Business, Google, Internet News, Marketing, Social Media | 15 Comments
Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009
Amanda Moshier | February 27th, 2009
I know we’ve discussed social media tools like Twitter here before. We’ve even got a blog post on intermediate tweeting from our Director of Viral Marketing, Josh Tauber, in this month’s issue of The Wprogram. But the more I think about it, I realize there is a lot more to say! While the meaning and implications of Web 2.0 have been discussed at length, and some will even say the mere mention of the term is cause to be tarred and feathered, the business world is only beginning to harness the power of social media – and some brands are reluctant to harness it at all. I’m not sure they get it. I know many of us reading this may scoff. ‘What do you mean,’ you may say, ‘I’ve been tweeting since 2004?’ and I get that. But you are tech-savvy. And while some who follow business trends may argue social media has entered the mainstream of corporate communications, there are corporate giants who have yet to take advantage of all that social media has to offer, and others still who missed the boat on claiming their brand name on influential sites like Twitter (brands like Coke, for example). The brands who fear the transparency (read: accountability) that social media tools like Twitter bring to the party are living in a simpler and far more private time. In a market where competition is fierce and communication is a commodity, consumers require more information than they have in the past. If Continue reading…
Tags: 2009, 2009 business tips, 2009 sales tips, Brand transparency, Social Media, social media marketing, Transparency, Tweeting, Tweets, Twitter, Wpromote
Posted in Business, Editorial, Social Media, Yahoo! | 3 Comments
The Intermediate Tweeter – Intertweetiate?
Josh Tauber | February 20th, 2009
by Josh Tauber Director, Viral Marketing & SMO twitter.com/JoshTauber OK, we get it. Twitter is amazing and it can do amazing things. We have all jumped on the bandwagon and are posting a few times here and there, but now what? Here you will find a few examples of what those symbols and weird words mean, as well as some resources to bring you to the next level – an “intertweetiate”. There is no real true way of tweeting but a bit of a standard is being formed. Hopefully this will help you with some of the top twitterizms. @Username: This allows you to tweet at someone. If you see that someone you follow asks a question about something, you can respond to them directly(or if you spied on someone through a third party app like tweetdeck.. more on this below). To do this, simply hit the respond arrow (on the web) or type @(their user name) and type away. Once you post the tweet the user is notified directly! Retweet: A retweet is just that. If a person finds that someone has an interesting tweet and feel the need to spread the word, they simply retweet. A retweet is noted by either “RT” or “RT:” then the copied tweet is pasted afterwards. See example below: #word: This is called a hash. It allows you to keep track of certain topics or tweets from an event such as a conference. To really maximize your tracking capabilities you should follow @hashtags. Continue reading…
Tags: smm, SMO, Social Media, social media marketing, social media optimization, tweet, Twitter, twitter help, Viral Marketing
Posted in Social Media, Viral Marketing | 8 Comments
