Tag Archives: Social Media

Extra! Extra! Read All About It… On Twitter?

Jenna Scaglione | May 9, 2013

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Where do you first hear about breaking news?  Your local news station? Twitter and Facebook? If you polled a cross-section of today’s “everyday” social media user, many would tell you that they hear about breaking news in one of two ways… 1. Twitter Feeds or Trending Stories – Twitter displays the top stories as they occur, or the stories that become the most popular whether via tweeting or re-tweeting. Here is a look at Twitter’s current trending topics as of 8:40 PST, May 7, 2013: Users watch this info intently waiting for popular topics to surface. 2.  Facebook News Feed – Facebook users read news from their friends’ posts in their newsfeeds. A quick “share” can spread this information rather quickly. Remember these top headlines? Quite a few headlines broke on social media sites before popular offline media outlets could even put pen to paper. Whitney Houston’s Death – Broke … Continue reading →

Facebook’s Facelift: 4 Ways to Capitalize on the Revamped Newsfeed

Erica Bernhard | March 14, 2013

I know, I know-another Facebook-altering update? Changes to the site’s user interface have consistently been met with criticism, if not all-together uproar, and this occasion is no exception. The real question at hand is how you, as either an individual or a business, can harness the upheaval and end up on top (…of the newsfeed). We’ve all been there: scrolling through your newsfeed, rocking your snuggie while eating Nutella straight from the jar (no? Just me?)… When you come across a friend’s post with more ‘likes’ than you have Facebook friends and more ‘shares’ than you have real friends. So what gives? It all boils down to this: times, they are a’changing. Facebook needed a little Facelift—and your page (especially if you are using it for Facebook marketing) may need one too. With the roll out of the new Facebook Newsfeed features, there are four principles you should live by. … Continue reading →

How To Promote Your Business Using Social Media

Rebecca Eaton | February 17, 2012

Social media is a pretty broad term. It’s easy to advise small businesses to get on board with the latest social media trends, plaster their company’s name and logo on all kinds of social networking sites and harness the vast power of social media to promote their business. But let’s be realistic. Simply putting up a business page on Facebook and Google+ is not going to bring hundreds of new customers through your door. The harsh truth about social media is that you’re only going to get out of it what you put into it. The goal of social media is to reach new customers, but it all starts with a relationship and a plan, otherwise your foray into the social media landscape will be for nothing. Begin by thinking about your target audience. What is their age bracket and what sites do they use the most? Do you have … Continue reading →

Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization

Rebecca Eaton | January 12, 2012

Situation: EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking to further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent. Challenges: The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company. Strategy: To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A … Continue reading →

Top 8 Hashtags of 2011

Aimee | December 12, 2011

Charlie Sheen may have made a huge impression in 2011, but not enough to make “winning” the most popular Twitter hashtag this year.  Twitter recently released a list of the most-used hashtags of 2011, with the top being #egypt and #tigerblood. Here are the top hashtags of the year, according to Twitter: 1. #egypt 2. #tigerblood 3. #threewordstoliveby 4. #idontunderstandwhy 5. #japan 6. #improudtosay 7. #superbowl 8. #jan25   Japan, we agree.  Super Bowl, yah it’s a pretty big deal in the US.  But #idontunderstandwhy?  I guess we don’t understand.  So we thought we’d make a list of our own. Here is a list of our favorite hashtags from 2011:  – #thingslongerthankimsmarriage – #thankyousteve - #prayforjapan – #winning – #inthe90s – #rw2011 – #theawkwardmoment – #11/11/11 If you ever think you’re missing out on the latest scoop, we guarantee that, aside from Google, Twitter will be able to provide you with … Continue reading →

Sales Strategies For Social Media & Mobile

Dexter Rangel | November 21, 2011

Wpromote attended the Sales 2.0 conference in Santa Monica, CA. The event offered various sales strategies and best practices in social media. Speakers offered their personal insight on how social media has positively affected sales and marketing initiatives. Throughout the entire conference I was amazed at how connected everyone was. Twitter names were displayed on big screens, people on various tablets, and it seemed that everyone was tweeting from their chairs.  Below are some great tips that I took away from the conference. First off, it’s clear that nowadays people are spending most of their Internet time on social networks. For this reason it is important to have a strong social presence.  Scott Holden of Sales Cloud and Salesforce.com mentioned that Facebook users are now twice as active as desktop users. Scott proposed getting into the habit of establishing a short daily social routine. This routine would allow: •    Businesses … Continue reading →