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Posts Tagged ‘Social Media’
Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization
Rebecca Eaton | January 12th, 2012
Situation: EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking to further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent. Challenges: The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company. Strategy: To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A fan gate was created which does not allow non-fans to view content without “Liking” the page. Daily engagements were posted, including posts that coincided with current tours and bike events. To ensure positive reputation management, all comments and posts by fans were responded to in a timely manner. An event page was created to project the number of people interested in attending this year’s EagleRider Customer Appreciation Party in Birmingham, England. Other Facebook efforts included Facebook Advertising. Two ads, both with an estimated reach between 400,000 – 600,000 Facebook users, were ran to supplement organic growth on their profile page. Continue reading…
Tags: EagleRider, facebook, Heartwood Digital Most Improved Business, Social Media, Twitter, youtube
Posted in Client Profile | 1 Comment
Top 8 Hashtags of 2011
Aimee | December 12th, 2011
Charlie Sheen may have made a huge impression in 2011, but not enough to make “winning” the most popular Twitter hashtag this year. Twitter recently released a list of the most-used hashtags of 2011, with the top being #egypt and #tigerblood. Here are the top hashtags of the year, according to Twitter: 1. #egypt 2. #tigerblood 3. #threewordstoliveby 4. #idontunderstandwhy 5. #japan 6. #improudtosay 7. #superbowl 8. #jan25 Japan, we agree. Super Bowl, yah it’s a pretty big deal in the US. But #idontunderstandwhy? I guess we don’t understand. So we thought we’d make a list of our own. Here is a list of our favorite hashtags from 2011: – #thingslongerthankimsmarriage – #thankyousteve - #prayforjapan – #winning – #inthe90s – #rw2011 – #theawkwardmoment – #11/11/11 If you ever think you’re missing out on the latest scoop, we guarantee that, aside from Google, Twitter will be able to provide you with the latest, most buzz-worthy topics of the day. The year isn’t over yet, but we’re excited to see what will be trending in 2012. What hashtags were memorable for you this year? Save this Post!
Sales Strategies For Social Media & Mobile
Dexter Rangel | November 21st, 2011
Wpromote attended the Sales 2.0 conference in Santa Monica, CA. The event offered various sales strategies and best practices in social media. Speakers offered their personal insight on how social media has positively affected sales and marketing initiatives. Throughout the entire conference I was amazed at how connected everyone was. Twitter names were displayed on big screens, people on various tablets, and it seemed that everyone was tweeting from their chairs. Below are some great tips that I took away from the conference. First off, it’s clear that nowadays people are spending most of their Internet time on social networks. For this reason it is important to have a strong social presence. Scott Holden of Sales Cloud and Salesforce.com mentioned that Facebook users are now twice as active as desktop users. Scott proposed getting into the habit of establishing a short daily social routine. This routine would allow: • Businesses to form closer relationships with current clients • Help find more customers • Help prospective buyers find you • Close deals faster A key factor in establishing a strong social presence will be to understand your consumer. Andrew Somosi, SVP, Marketing & Business Development of Lattice Engines stressed the importance of knowing your customer. By understanding how your consumer buys and where and when they buy will allow you to make informed decisions when converting leads from social outlets. Consumers are not only visiting your site to make a purchasing decision, they are also looking at all of the additional Continue reading…
Client Profile – Dearfoams: Comprehensive Social Media Strategy Grows Brand Awareness and Sales
adria | August 30th, 2011
Situation: Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand awareness. Dearfoams had been managing a Facebook advertising campaign internally but needed the help of an agency to further optimize it and to create and implement an all-encompassing social media strategy to obtain desired results. Challenges: As with most online companies, Dearfoams knew that even a small hiccup of a customer complaint, could tarnish a company’s reputation. Dearfoams wanted daily social media monitoring of all profiles to assist with reputation management so they could uphold their sound reputation they had long worked to achieve. Dearfoams also wanted to widen their audience to capitalize on a younger demographic, which had the potential to bring in a great new source of brand evangelists and revenue for them. In order to successfully reach an atypical audience where little brand awareness existed, they would need a highly creative strategy to successfully target this untapped market. Strategy: To begin, Wpromote performed a comprehensive audit of their existing profiles and ad campaign. While they had established profiles on Facebook, Twitter, and YouTube, these profiles were lacking a general cohesiveness. All profiles would need to be overhauled to create homogenous branding across the board. For Facebook, while their badge represented their playful personality, it would need to be re-designed to incorporate their website and coordinate with their other social media profiles. For a better user experience, their navigation tabs would be updated to remove blank Continue reading…
Tags: Case Study, Dearfoams, facebook, Social Media, Twitter, youtube
Posted in Client Profile | No Comments
PubCon South 2011 Takeways – Online Reputation Management and Social Media
John Vantine | March 16th, 2011
When I found out that PubCon South 2011 was being held in Austin, I was pretty excited. I’ve never been to the Lone Star State before, but I’ve heard nothing but good things about the city. Any place that is referred to as “The Live Music Capital of the World” has my name written all over it.
In my state of excitement (which is often comparable to that of a 12 year old) I overlooked the fact that 90% of the time one spends at a search conference is spent either in conference rooms or in front of a laptop in the hotel room.
Tags: online reputation management, orm, Social Media, Transparency
Posted in Social Media | 8 Comments
What Can Online Businesses Learn From Charlie Sheen?
Alice Wang | March 4th, 2011
“Two and a Half Men” star and recent headline-grabber Charlie Sheen amassed over a million followers in just over 24 hours yesterday, and he hadn’t posted one tweet. People may think this was merely Sheen trying to stir up more drama following his excommunication from his own television show. But the star’s primary reason for tweeting? He wants to make money. According to Edmund Lee at Advertising Age, Sheen, amidst his publicized troubles, has squeezed some bittersweet lemonade out of this media frenzy. By pairing up with internet startup Ad.ly, a company that runs celebrity endorsements in social media, Sheen plans to tap into the $35 million dollars in digital advertising yearly. Online businesses can learn a thing or two from chief executive of Ad.ly Arnie Gullov-Singh who hasn’t charged Sheen a dime for their services. More than immediate monetary returns, Gullov-Singh stated, “…we just want to be top of mind when they think about monetizing, and if they don’t monetize, that’s OK too.” Whether Ad.ly will generate significant income from Sheen’s antics (pitching chocolate milk and a juice brand called Naked with his adult-film-star girlfriend on Twitter), one thing is clear: the company, without collecting a dime, quickly positioned itself next to center stage. And that, for any internet startup in the name of brand recognition and web presence, is priceless. Save this Post!
