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Posts Tagged ‘social media optimization’
Viral Marketing Debunked, Part 2: 5 Viral Transmission Tactics to Make Your Content a Smash
Amanda Moshier | August 6th, 2009
Welcome back to the second part of our series on viral marketing! In part one, we dispelled some common viral marketing myths and explained the value of viral tactics in a time when engaging consumers with traditional methods is becoming more difficult. This is not to say viral marketing is ‘easy,’ however, and the success of any viral campaign is largely dependent on two factors: the quality of the viral content, whether a video, microsite, widget, game, or otherwise, and the transmission tactics used to seed it. Today, let’s discuss five time-tested viral transmission tactics that can be used to seed any viral content and how to make them work for you. 1 – Blog Outreach One of the fastest ways to get your viral content seen by your target demographic is to secure coverage on influential blogs in your niche. For example, if your product is something targeted at moms, you would want to reach out to the most highly read bloggers in the parenting niche. If your product is targeted at college students, you would want to reach out to top bloggers in that niche, and so on. When reaching out to key bloggers, a common tactic is to keep it simple and make your intent clear. Write a friendly email introducing yourself and let the blogger know what you are promoting and why you think it makes sense for their audience. Include a link to your content and wait for responses. 2 – Social Networking Social networking Continue reading…
Tags: blog outreach, digital PR, digital press releases, Microblogging, microblogs, social bookmarking, social bookmarks, Social Media, social media optimization, social networking, social networks, Viral Marketing, viral marketing tactics, viral seeding, viral seeding tactics
Posted in SEO, Social Media, Viral Marketing, Wpromote | 4 Comments
The Intermediate Tweeter – Intertweetiate?
Josh Tauber | February 20th, 2009
by Josh Tauber Director, Viral Marketing & SMO twitter.com/JoshTauber OK, we get it. Twitter is amazing and it can do amazing things. We have all jumped on the bandwagon and are posting a few times here and there, but now what? Here you will find a few examples of what those symbols and weird words mean, as well as some resources to bring you to the next level – an “intertweetiate”. There is no real true way of tweeting but a bit of a standard is being formed. Hopefully this will help you with some of the top twitterizms. @Username: This allows you to tweet at someone. If you see that someone you follow asks a question about something, you can respond to them directly(or if you spied on someone through a third party app like tweetdeck.. more on this below). To do this, simply hit the respond arrow (on the web) or type @(their user name) and type away. Once you post the tweet the user is notified directly! Retweet: A retweet is just that. If a person finds that someone has an interesting tweet and feel the need to spread the word, they simply retweet. A retweet is noted by either “RT” or “RT:” then the copied tweet is pasted afterwards. See example below: #word: This is called a hash. It allows you to keep track of certain topics or tweets from an event such as a conference. To really maximize your tracking capabilities you should follow @hashtags. Continue reading…
Tags: smm, SMO, Social Media, social media marketing, social media optimization, tweet, Twitter, twitter help, Viral Marketing
Posted in Social Media, Viral Marketing | 8 Comments
Have You Heard The News About Twitter?
Amanda Moshier | February 10th, 2009
The social networking and microblogging service was slow to catch on, but since its launch in 2006, Twitter has become a communications tool for over 6 million tech-savvy users. Today it seems everyone and their mom is tweeting, and as someone who only recently figured out how to work the phenomenon to my advantage, I’m enjoying the thrill tweets bring to my daily routine. The value of Twitter uncovered I’ll admit, I was skeptical at first. Why send updates to my personal network, isn’t that what Facebook is for? I wasn’t sure how Twitter could benefit me or whether or not it was a waste of time, but it was Wpromote’s very own Mike Mothner who got me interested in learning more. Last week, he told me that a tweet about a his recent blog post landed us on Fresh Inc., the blog owned by Inc., the go-to online resource for small businesses and entrepreneurs. It all started making sense. How Twitter helps me professionally In the past 24 hours alone, after tweeting about my blog on on Google Analytics, I have seen my ‘follower’ list triple in size. Internet marketers, social media experts, and online entrepreneurs have slowly begun to follow me on Twitter, and the more industry followers I gain (and the more interesting people I discover), the more I realize Twitter rocks. The downside of Twitter’s massive popularity – charging brands to Tweet Corporate and global brands have caught on to the Twitter craze, too, and are Continue reading…
What is social media optimization? and why are people asking me to tweet?
KRONiS | February 4th, 2009
Social Media Optimization? Search Engine Optimization? SMO, SEO, PPC(pay-per-click), what is all this stuff for? Social media optimization is a combination of using different social media networking profiles combined with humans interacting on a ‘social level’ to increase traffic and awareness. For example, if your website has easy to use features or buttons to help people ‘share’ your story on something such as their Facebook profile, chances are that interested people may just do that. Take advantage of people’s addictions to Facebook. I mean on several occasions I have had to grab a browser or cell phone to quickly ‘Tweet’ (send a twitter message) to my followers to let them know some information (i.e. the start time for a show or event, or perhaps to send out a warning about some type of computer glitch that could allow people to be exploited online) and to update Facebook to let others know what’s up who don’t use Twitter. This works because my Twitter messages automatically update my Facebook status. So by now, you folks (our dedicated readers) should all be experts enough about SEO (Search Engine Optimization) to know that you NEED someone to manage it for your business full-time if you are to be successful and that it cannot be achieved purely by automated programming by ‘your web guy’s WYSIWYG’ editor with ‘meta tag fields’. With this hefty knowledge in your belt, I’m pretty sure that many of you are soon realizing that you also need someone to manage your Continue reading…
