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Posts Tagged ‘social media marketing’
Why Social Media Marketing Is Important
Jamie Lane | December 13th, 2011
Wpromote client, EagleRider, was named the Most Improved Business for their social media integration in 2011 by Heartwood Digital at Motorcycle Live. Shawn Fechter from EagleRider discusses the new efforts made on their social media profiles and the impact Wpromote has had on their success. Great job to everyone involved we are really proud to work with such an amazing client! Save this Post!
3 of the Biggest Web Trends from 2009 That Will Shape Your 2010
Amanda Moshier | January 6th, 2010
Looking back on 2009, it seems there has never been a year full of more change, excitement, and shocking news – and if there has, I wasn’t alive to witness it. We saw the death of Michael Jackson, arguably the biggest pop star in the world, fall of the US economic system, inauguration of the first African-American President and fall from grace of a hero, Tiger Woods. We looked on as North Korea detained journalists Laura Ling and Euna Lee, the swine flu epidemic sent an already anxious nation into further panic, and health care reform drew sharp lines in the sand between haves and have-nots – and we’re barely scratching the surface. In spite of all this, life goes on, and so does business. In the online sector, we saw just as many developments, and at times it became difficult to keep up. Things on the web change at such a rapid pace it can be tough to nail down what matters now and what will tomorrow, but that is part of the fun. Working in this business you have to keep up with trends, and after a year as action-packed as 2009, with the Yahoo/Bing merger, Google’s constantly shifting ranking algorithm, and the double-sided impact of SEO on relevancy in search, cherry-picking the most ‘influential’ developments seems silly – there truly were too many to count! Instead, let’s kick-off 2010 with a recap of three related industry trends that picked up speed in 2009 and show little signs Continue reading…
5 Social Media Don’ts to Avoid If You Want to Make a Positive Impression
Amanda Moshier | September 14th, 2009
With the popularity of social media on the rise, more and more companies are entering the fray. Many recognize the value of branding themselves online in a low-cost, transparent way and engaging with consumers in their target demographic, many of whom have become accustomed to ignoring traditional advertisements and basing their purchase decisions instead on word-of-mouth recommendations from friends and peers. For this reason alone, any brand seeking a foothold in the future can almost not afford to leverage social media on some level; the problem is many brands simply don’t know how. If you are a business looking to get started in social media, you are on the right track. But just as social media done well will help expose your brand to the right consumers, committing social media faux pas can leave you worse off than before you started. Don’t let this happen. To help you get a handle on navigating what is still very much a new frontier, we have compiled a list of five social media don’ts and what to do instead. 1. Don’t use an alias When conversations about your brand are taking place online, valuable knowledge can be gathered regarding what the consumer wants and how your company is stacking up against competitors. While it may be tempting to eavesdrop on these conversations without revealing your identity, doing so would defeat the entire purpose. Identify your social media profiles with your company name rather than an alias and you will have taken the first Continue reading…
Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009
Amanda Moshier | February 27th, 2009
I know we’ve discussed social media tools like Twitter here before. We’ve even got a blog post on intermediate tweeting from our Director of Viral Marketing, Josh Tauber, in this month’s issue of The Wprogram. But the more I think about it, I realize there is a lot more to say! While the meaning and implications of Web 2.0 have been discussed at length, and some will even say the mere mention of the term is cause to be tarred and feathered, the business world is only beginning to harness the power of social media – and some brands are reluctant to harness it at all. I’m not sure they get it. I know many of us reading this may scoff. ‘What do you mean,’ you may say, ‘I’ve been tweeting since 2004?’ and I get that. But you are tech-savvy. And while some who follow business trends may argue social media has entered the mainstream of corporate communications, there are corporate giants who have yet to take advantage of all that social media has to offer, and others still who missed the boat on claiming their brand name on influential sites like Twitter (brands like Coke, for example). The brands who fear the transparency (read: accountability) that social media tools like Twitter bring to the party are living in a simpler and far more private time. In a market where competition is fierce and communication is a commodity, consumers require more information than they have in the past. If Continue reading…
Tags: 2009, 2009 business tips, 2009 sales tips, Brand transparency, Social Media, social media marketing, Transparency, Tweeting, Tweets, Twitter, Wpromote
Posted in Business, Editorial, Social Media, Yahoo! | 3 Comments
The Intermediate Tweeter – Intertweetiate?
Josh Tauber | February 20th, 2009
by Josh Tauber Director, Viral Marketing & SMO twitter.com/JoshTauber OK, we get it. Twitter is amazing and it can do amazing things. We have all jumped on the bandwagon and are posting a few times here and there, but now what? Here you will find a few examples of what those symbols and weird words mean, as well as some resources to bring you to the next level – an “intertweetiate”. There is no real true way of tweeting but a bit of a standard is being formed. Hopefully this will help you with some of the top twitterizms. @Username: This allows you to tweet at someone. If you see that someone you follow asks a question about something, you can respond to them directly(or if you spied on someone through a third party app like tweetdeck.. more on this below). To do this, simply hit the respond arrow (on the web) or type @(their user name) and type away. Once you post the tweet the user is notified directly! Retweet: A retweet is just that. If a person finds that someone has an interesting tweet and feel the need to spread the word, they simply retweet. A retweet is noted by either “RT” or “RT:” then the copied tweet is pasted afterwards. See example below: #word: This is called a hash. It allows you to keep track of certain topics or tweets from an event such as a conference. To really maximize your tracking capabilities you should follow @hashtags. Continue reading…
Tags: smm, SMO, Social Media, social media marketing, social media optimization, tweet, Twitter, twitter help, Viral Marketing
Posted in Social Media, Viral Marketing | 8 Comments
