Last week marked the second annual Social Media Week here in Los Angeles, where industry professionals and enthusiasts across the greater L.A. area gathered to celebrate Social Media and discuss current topics and trends. On Tuesday, Wpromote was proud to host the “It’s Great To Be Good” event, honoring the thriving Internet industry and the many talented innovators and companies driving the future of advertising and business online. The “Social Good” themed event was sponsored by socially conscious companies, that deeply embed the social good concept into their business models. With the rise of the emerging trend of entrepreneurship and social good, it was an event not to be missed. Hosted at The Vault, an iconic photography gallery in Culver City, guests packed the space to enjoy appetizers from Native Foods and drinks provided by sponsors, ONEHOPE Wine and VeeV Acai Spirit. The “Social Good” event featured a panel discussion … Continue reading
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Social Good: Taking Social Media to Social Action [INFOGRAPHIC]
We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention. The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does. These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, … Continue reading