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Posts Tagged ‘SMX West’
My Notes From SMX West 2010 (Part Two)
John Vantine | March 10th, 2010
This is my 2nd post about the presentations that I attended at SMX West. If you didn’t see the first one, check it out here. There’s nothing better than getting your hands dirty with some advanced technical SEO stuff first thing in the morning, right? Those were my exact thoughts as I sat in the expo hall on Wednesday morning, dreary eyed with hot caffeinated beverage in hand. Without further ado… Diagnosing Technical SEO Issues Adam Audette (Audette Media) was the first one to speak. Adam spoke about SEO site audits, and reminded us that they should be a collaborative process. SEO Site Audits When multiple people are involved in a site audit, it can get confusing. It’s very important that everyone involved is on the same page; otherwise, you may find that you are giving your client conflicting advice/suggestions in the site audit. For this reason, he suggested the use of a project management tool like Basecamp. Everyone does site audit’s differently, but they should all include the same core elements. Adam identified these as being… On-Site: Domain(s), navigation, sections and categories, pages, and media (images/video/etc) Off-Site: Backlinks (quantity, quality, frequency), social media signals, cache dates/crawl frequency/indexed pages, and toolbar pagerank After identifying the core elements of an SEO site audit, he said that the “big 4 factors” are URLs, site architecture and navigation, deep pages (pagerank dispersion), and site latency. Gabe Gayheart (Razorfish) took the stage next, and continued the discussion on site audits. Gabe recommended that you Continue reading…
Tags: cctlds, content delivery, css sprites, link building, page speed, SEO, site audits, SMX West
Posted in Google, Internet News, SEO, Technology | 5 Comments
Trade Show Season Has Begun!
Jamie Lane | February 16th, 2009
Wpromote made their first appearance at SMX West last week in Santa Clara, CA. This conference is one of the fastest growing and most respected in the search marketing industry. We were both an exhibitor and a presenter at the show and found it to be highly beneficial as a learning experience, way to promote the Wpromote brand as well as network with potential clients and partners. SMX West was a great start to our goal: “see and be seen (and heard)” as Amanda mentioned in her previous 5 Things Wpromote Will Do In 2009 blog. At this show we noticed a couple of things…First, there are a lot of 2nd and 3rd tier search engines that that would like nothing more than to convince a leading SEM company like Wpromote to partner with them. Second, the SMX theater presentations are great! They are packed with cutting-edge topics, dynamic speakers and inquisitive minds. There is a lot of info in each short session and if you didn’t get a chance to attend the theater presentations or haven’t made it to an SMX conference yet we highly recommend you do so. Lastly, SMX serves their “All-Access Pass” attendees a TON of food. Not always great food, but a lot of it! The cheese and crackers breaks are always the best! There were a few companies exhibiting and attending SMX West that really caught our attention. Kenshoo is one of them! Kenshoo is an end-to-end SEM platform for campaign management. They make Continue reading…
Tags: PPC Management, sem, SES NY, SMX West, Trade Show, Wpromote
Posted in Business, Internet News, PPC, Wpromote | 4 Comments
