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Posts Tagged ‘SMO’
Supporting Your Social Media Campaigns With Fundamental SEO: Part Two
KRONiS | February 24th, 2011
Why does Twitter help your clients? It’s the POTENTIAL to engage client’s customers daily. Without Clogging Their Inboxes! For part two, I will be covering best practices and smarter ways to use Twitter, to enhance potential engagements with customers. Twitter: Here are some DON’Ts while using Twitter: (They seem to outnumber the DOs!) Don’t use a hashtag (#searchterm) unless necessary (can be spammy). Don’t use more than 2 or 3 hashtags EVER – it can be spammy and cause people to unfollow you. Don’t use all 140 chars! Leave it around 100-120 allowing people to retweet with comments. Don’t tweet more than once every 15 mins. Don’t Fly by the seat of your pants (unless retweeting, always follow the 2nd doc spreadsheet) Don’t reach out to people a second time unless you have value to offer them! Don’t be unclear: e.g unclear: “OMG! This is amazing + link” e.g. clear: “Who new a kid from Jersey could beat a Russian expert at chess [VIDEO] +[LINK]” The following outlines some best practices to grow your twitter follower count the natural way (The Right Way!) Create An Email Signature: Easy to do, but easy to forget. Include your twitter name in your Email signatures: ‘Follow me on twitter’, ‘Follow my company on twitter’. #FollowFriday: This is Not Spam. Actually a digital ‘Thank You’ vouching ‘account realness’ to others you may have recently encountered. Run Contests: e.g. Radio Stations, can tweet out some strange phrase, then callers call in… they say it and Continue reading…
Tags: SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Online Advertising, SEO, Social Media, Twitter | 1 Comment
Supporting Your Social Media Campaigns With Fundamental SEO, The Smarter Way: Part One
KRONiS | February 23rd, 2011
In late 2010 and recent 2011 months, I attended several conferences and created some internal presentations for employees here at Wpromote Inc. These are highlights from what I felt was important to share with the world to learn from. It also may help answer some of our current and future clients questions about what is important. A lot of this is NOT SEO, but common sense. Doing everything will increase your overall presence on the web, so I consider it part of the job to include things like Social Media Profile Management. Smarter Ways to Use: Linkedin: Although many people have accounts, not so many people realize just how powerful LinkedIn can be to your search marketing business. If you complete your full profile you find that you can actually add 3 links that will benefit the sites you link to with the anchor text. Trick: Be sure to choose to edit your website with the ‘other’ selection choice and create custom links with keywords in the anchor text. (otherwise it will just read ‘My Company’ and no one is targeting ‘My Company’!) Other LinkedIn Tips: Personal: Highlight Ways To Showcase Your Work. For Example, as an SEO Expert: 1. I want to show how my approach to SEO is unique 2. List some impacting accomplishments / results for real clients. 3. Somehow show by example (blogs?) my passion for my work. Business: Create Business Profiles for Clients Encourage staff of company to complete full profiles Build a solid company profile Create Continue reading…
Tags: facebook, LinkedIn, seo 2011, SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Marketing, Online Advertising, SEO, Social Media, Twitter | 4 Comments
5 Social Media Don’ts to Avoid If You Want to Make a Positive Impression
Amanda Moshier | September 14th, 2009
With the popularity of social media on the rise, more and more companies are entering the fray. Many recognize the value of branding themselves online in a low-cost, transparent way and engaging with consumers in their target demographic, many of whom have become accustomed to ignoring traditional advertisements and basing their purchase decisions instead on word-of-mouth recommendations from friends and peers. For this reason alone, any brand seeking a foothold in the future can almost not afford to leverage social media on some level; the problem is many brands simply don’t know how. If you are a business looking to get started in social media, you are on the right track. But just as social media done well will help expose your brand to the right consumers, committing social media faux pas can leave you worse off than before you started. Don’t let this happen. To help you get a handle on navigating what is still very much a new frontier, we have compiled a list of five social media don’ts and what to do instead. 1. Don’t use an alias When conversations about your brand are taking place online, valuable knowledge can be gathered regarding what the consumer wants and how your company is stacking up against competitors. While it may be tempting to eavesdrop on these conversations without revealing your identity, doing so would defeat the entire purpose. Identify your social media profiles with your company name rather than an alias and you will have taken the first Continue reading…
The Intermediate Tweeter – Intertweetiate?
Josh Tauber | February 20th, 2009
by Josh Tauber Director, Viral Marketing & SMO twitter.com/JoshTauber OK, we get it. Twitter is amazing and it can do amazing things. We have all jumped on the bandwagon and are posting a few times here and there, but now what? Here you will find a few examples of what those symbols and weird words mean, as well as some resources to bring you to the next level – an “intertweetiate”. There is no real true way of tweeting but a bit of a standard is being formed. Hopefully this will help you with some of the top twitterizms. @Username: This allows you to tweet at someone. If you see that someone you follow asks a question about something, you can respond to them directly(or if you spied on someone through a third party app like tweetdeck.. more on this below). To do this, simply hit the respond arrow (on the web) or type @(their user name) and type away. Once you post the tweet the user is notified directly! Retweet: A retweet is just that. If a person finds that someone has an interesting tweet and feel the need to spread the word, they simply retweet. A retweet is noted by either “RT” or “RT:” then the copied tweet is pasted afterwards. See example below: #word: This is called a hash. It allows you to keep track of certain topics or tweets from an event such as a conference. To really maximize your tracking capabilities you should follow @hashtags. Continue reading…
Tags: smm, SMO, Social Media, social media marketing, social media optimization, tweet, Twitter, twitter help, Viral Marketing
Posted in Social Media, Viral Marketing | 8 Comments
Have You Heard The News About Twitter?
Amanda Moshier | February 10th, 2009
The social networking and microblogging service was slow to catch on, but since its launch in 2006, Twitter has become a communications tool for over 6 million tech-savvy users. Today it seems everyone and their mom is tweeting, and as someone who only recently figured out how to work the phenomenon to my advantage, I’m enjoying the thrill tweets bring to my daily routine. The value of Twitter uncovered I’ll admit, I was skeptical at first. Why send updates to my personal network, isn’t that what Facebook is for? I wasn’t sure how Twitter could benefit me or whether or not it was a waste of time, but it was Wpromote’s very own Mike Mothner who got me interested in learning more. Last week, he told me that a tweet about a his recent blog post landed us on Fresh Inc., the blog owned by Inc., the go-to online resource for small businesses and entrepreneurs. It all started making sense. How Twitter helps me professionally In the past 24 hours alone, after tweeting about my blog on on Google Analytics, I have seen my ‘follower’ list triple in size. Internet marketers, social media experts, and online entrepreneurs have slowly begun to follow me on Twitter, and the more industry followers I gain (and the more interesting people I discover), the more I realize Twitter rocks. The downside of Twitter’s massive popularity – charging brands to Tweet Corporate and global brands have caught on to the Twitter craze, too, and are Continue reading…
