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Posts Tagged ‘SMO for small businesses’
5 Ways Small Businesses Can Leverage Social Media Now
Amanda Moshier | February 8th, 2010
Now that social media is no longer just a ‘trend,’ many small business owners are coming to us unsure about how to proceed. Some may heard online shoe retailer Zappos does a great job of branding themselves on Twitter or Burger King went overboard with its “Whopper Sacrifice” campaign on Facebook, but the question of how to make social media work still looms. The good news is social media isn’t just for Fortune 500 companies. In fact, many small businesses have surprised themselves with the amount of press they have garnered by networking with consumers online. A perfect example of this kind of success story is that of The Kogi Truck, an LA-based catering truck with a shtick almost too-hard-to-resist: you have to go on Twitter (or their website) to find out where they are at any given moment. It doesn’t hurt that their delicious Asian-Mexican fusion makes use of high-quality ingredients like arugula and persimmons and is far from tasting like it was prepared in a truck or that word-of-mouth around the SoCal basin has been tremendously positive. The Kogi Truck is a clear case of online and offline marketing working hand-in-hand for phenomenal results. The Kogi truck relies on Twitter to communicate its whereabouts with customers While all of this is exciting and encouraging, before you dive in and try to replicate Kogi’s social media success story, it is important to know what you want. Whether you have profiles on all the relevant social networking sites already or Continue reading…
