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Posts Tagged ‘small business’
Mike Mothner Talks SEO on “Your Business” on MSNBC
Maria Sass | February 2nd, 2011
NEW YORK (MSNBC) – One of Wpromote’s core services, Search Engine Optimization (better known as SEO), should be part of any small business owner’s growth strategy. In order for your business to have an impact online, you need to rank high on search engine results pages. Michael Mothner, founder and CEO of Wpromote, provides tips on how to improve your website’s prominence. He also touches on the latest changes in Google’s search algorithm to incorporate more of the social stream into search results, and adding video content to your site. Check out the interview on MSNBC here: SEO lays down an extremely important foundatin to all online marketing campaigns by making it easy for new content to be indexed and linked to from other campaigns or guest bloggers. The best results occur with a combination of smart ‘on-page’ SEO tactics and a solid ‘off-page’ SEO strategy, such as creating informative peices of content that people will share, causing organic and relevant links to appear back to the site. Save this Post!
5 Reasons Small Business Web Sites Should Not Use Flash
Christian Vuong | July 18th, 2008
(photo: kevindooley) There’s been a lot of coverage in the blogosphere as of recent about the new friendship between Google & Adobe Flash. As reported in the Official Google Blog, the search giant has taken significant steps to improve the indexing of Flash files. Before, Google was only interested in indexing static text, but now will also index dynamic text. The specifics of exactly what Google will crawl and what it will give more value to have been discussed, yet much still remains vague. As a safe practice, small businesses wishing to be indexed high for important key phrases therefore should avoid developing Flash heavy web sites. (By Flash heavy I am referring to web sites that utilize a flash navigation, are fully built out in flash, or display the bulk of their content in Flash. This is not referring to flash banners or the auto-scrolling multihero) Here are five reasons why small business should stay clear of developing Flash heavy web sites. 1) Analytics Small businesses can benefit significantly from services like Google Analytics. With Analytics, business owners have the ability to monitor visitor web site usage, track traffic, and view what web pages are receiving the most clicks. While Analytics is capable of Flash Event Tracking, set-up is often more difficult than set-up on standard HTML pages. 2) Conversion Tracking Similar to Analytics, conversion tracking is often more difficult to install and monitor on Flash web sites than HTML web sites. For a small business with a limited Continue reading…
